Ever since Rihanna wore a red puffer jacket during her Superbowl performance, they’ve become one of the most searched for items of the year so far.
Rih-Rih looked great, but you might remember Princess Diana wearing it first.
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Sure, there are other examples of the many iconic outfits the Princess of Wales was photographed in —like her revenge dress and other stunning ball gowns – but there was something about her simple yet statement-making red ski jacket that caught people’s attention.
And their popularity only seems to be growing. From high-end designer labels to fast fashion retailers, red puffer jackets are now a staple for winter.
Rihanna, who is pregnant with her second child with A$AP ROCKY, gave a nod to the late André Leon Talley during her Superbowl performance, in which she wore a long, red custom Alaïa puffer coat.
Following the iconic performance, Boohoo found that searches for red puffer coat soared by an incredible 2,231%. That’s the Rih-Rih effect.
Not only do they look incredible, but puffer jackets are typically made with insulated materials like down or synthetic fibres that trap heat, keeping you warm during the coldest winters. Style and practicality? Sign me up.
Rihanna wore hers with an all-red ensemble, while Princess Diana paired her red ski jacket with a cosy blue-and-white knit hat, so pairing it with other colours won’t be a problem.
Scroll down to check out our edit of the best red puffer jackets you can buy right now.
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Shop red puffer jackets
Down Puffer Jacket, £199, Arket – buy now
Red shirt collar puffer jacket, now £20, Monki – buy now
Oversized Hooded Down Puffer Coat, now £135, & Other Stories – buy now
Hooded down jacket, £139.99, H&M – buy now
Hooded puffer jacket, £32, H&M – buy now
Head Snowboarding puffer jacket, £59.99, Pull&Bear – buy now
Red Puffer Jacket, £19, River Island – buy now
Drawstring-waist puffer jacket, £39, H&M – buy now
Wield Puffer Jacket, now £18, Weekday – buy now
Cropped padded jacket in red, now £28.50, Only Tall – buy now
Bunny hooded puffer jacket in red, now £26.50, Brave Soul – buy now
Aris Quilt Reversible Coat, now £129, French Connection – buy now
Logo tape padded coat in red, now £180, Love Moschino – buy now