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Searches For Red Puffer Jackets Are Up 2,231%, So I’ve Found the Best to Snap Up Now Before Everyone Else Does

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Last Updated on February 28, 2023

Ever since Rihanna wore a red puffer jacket during her Superbowl performance, they’ve become one of the most searched for items of the year so far.

Rih-Rih looked great, but you might remember Princess Diana wearing it first.

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Sure, there are other examples of the many iconic outfits the Princess of Wales was photographed in —like her revenge dress and other stunning ball gowns – but there was something about her simple yet statement-making red ski jacket that caught people’s attention.

model wearing an oversized red puffer jacket
H&M

And their popularity only seems to be growing. From high-end designer labels to fast fashion retailers, red puffer jackets are now a staple for winter.

Rihanna, who is pregnant with her second child with A$AP ROCKY, gave a nod to the late André Leon Talley during her Superbowl performance, in which she wore a long, red custom Alaïa puffer coat.

Following the iconic performance, Boohoo found that searches for red puffer coat soared by an incredible 2,231%. That’s the Rih-Rih effect.

Not only do they look incredible, but puffer jackets are typically made with insulated materials like down or synthetic fibres that trap heat, keeping you warm during the coldest winters. Style and practicality? Sign me up.

Rihanna wore hers with an all-red ensemble, while Princess Diana paired her red ski jacket with a cosy blue-and-white knit hat, so pairing it with other colours won’t be a problem.

model wearing a red puffer jacket over her face
French Connection

Scroll down to check out our edit of the best red puffer jackets you can buy right now.

READ MORE: H&M is Teaming Up With Mugler on a Collection Coming in Spring 2023

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Shop red puffer jackets

Down Puffer Jacket,  Arket

Down Puffer Jacket, £199, Arket – buy now

Red shirt collar puffer jacket,  Monki

Red shirt collar puffer jacket, now £20, Monki – buy now

Oversized Hooded Down Puffer Coat, & Other Stories

Oversized Hooded Down Puffer Coat, now £135, & Other Stories – buy now

Hooded down jacket, H&M

Hooded down jacket, £139.99, H&M – buy now

Hooded puffer jacket, H&M

Hooded puffer jacket, £32, H&M – buy now

Head Snowboarding puffer jacket, Pull&Bear

Head Snowboarding puffer jacket, £59.99, Pull&Bear – buy now

Red Puffer Jacket, River Island

Red Puffer Jacket, £19, River Island – buy now

Drawstring-waist puffer jacket, H&M

Drawstring-waist puffer jacket, £39, H&M – buy now

Wield Puffer Jacket, Weekday

Wield Puffer Jacket, now £18, Weekday – buy now

Cropped padded jacket in red, Only Tall

Cropped padded jacket in red, now £28.50, Only Tall – buy now

Bunny hooded puffer jacket in red, £26.50, Brave Soul

Bunny hooded puffer jacket in red, now £26.50, Brave Soul – buy now

Aris Quilt Reversible Coat, French Connection

Aris Quilt Reversible Coat, now £129, French Connection – buy now

Logo tape padded coat in red, Love Moschino

Logo tape padded coat in red, now £180, Love Moschino – buy now