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Wear Next presents Sweet Tooth, our first shoot showcasing this season’s most fun, frivolous and ultra-feminine trends

Ruffles, pretty prints and feminine silhouettes.

Wear Next presents Sweet Tooth. Shot by Olivia Bossert and featuring handmade slow fashion brands as well as affordable high street, the shoot showcases this season’s most fun, frivolous and ultra-feminine trends.

It’s been over a year since the pandemic began and wearing sweatpants every day has become tiresome. Despite our best intentions, fashion has been practical and the lack of social experiences over the past 12 months has left us feeling little excitement or inspiration when it comes to getting dressed each day.

Day by day, we draw closer to normality. After a long stretch of winter in lockdown Spring Summer 2021 is upon us, ready to breathe some new life not only into our social lives but our wardrobes too. Slowly but surely, fashion is becoming fun again; a method of self-expression and excitement that can be enjoyed by all.

READ MORE: The sustainable fashion brands making beautiful clothes to order

This season, exaggerated sleeves, pretty prints and feminine silhouettes are found at every turn. Photographer Olivia Bossert took inspiration from the romantic aesthetic of SS21 for the look and feel of the shoot, while stylist Daisy Jordan showcased the ultra-feminine trends of the season with the help of both affordable high street fashion, as well as slow fashion brands and small businesses, including Molby The Label and Mia Layzell. Hair and make-up artist Abigail Lemar also took inspiration from the catwalk, adding bright lips that aligned with each look.

Abigal explains, ‘Over the past year of lockdown, people haven’t had the chance to dress up or have fun with make up, so it’s time to encourage people to step out of their comfort zones and have some fun.’ We couldn’t agree more.

Model Mariam Aluede at The Hive

Photography by Olivia Bossert

Hair & Make Up by Abigail Lemar using Delilah Cosmetics

Styling by Daisy Jordan

Earrings, £35, & Other Stories; shirt dress, £30, Missguided at ASOS (buy now); corset, £60, Mia Layzell (buy now); skirt, £29.99, Zara (buy now).

Earrings, stylist’s own; dress, £79.99, Simone Rocha x H&M; shoes, £20, ASOS (buy now).

Earrings, as before; dress, £115, Molby The Label (buy now); bag, £75, Roop; shoes, £40, Aldo.

I wanted to showcase a combination of slow fashion, high street, small brands and affordable designer brands in the shoot, selecting those that resonate with Wear Next’s ethos and vision.”

Daisy Jordan, Stylist & Founder of Wear Next.

Blouse, £115, Glassworks London (buy now); skirt, £49.99, Zara (buy now).

“Every outfit features statement sleeves, bold prints or colours, so I created something that complimented each look. Taking inspiration from Max Mara and Bora Aksu, I added pops of colour to the lips and kept skin fresh.”

Abigail Lemar, Hair and Make Up Artist

Jumper, £69.99, Simone Rocha x H&M; skirt, £49.99, Zara; shoes, as before.

Earrings, £24, Rock n’ Rose (buy now); dress, £175, Dream Sister Jane (buy now).

“I’ve been so inspired by this season’s feminine and romantic aesthetic and I wanted to recreate that for the shoot. I love to keep colours harmonious, so I kept the tones in the backdrops and clothing similar – and it really worked.”

Olivia Bossert, Photographer

Outfit, as before; socks, £5, Glassworks London (buy now).

The Simone Rocha x H&M collaboration brought designer fashion to a wider audience, something I feel passionate about. Self-expression through fashion should be accessible for all.’


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