Wear Next presents Sweet Tooth. Shot by Olivia Bossert and featuring handmade slow fashion brands as well as affordable high street, the shoot showcases this season’s most fun, frivolous and ultra-feminine trends.
It’s been over a year since the pandemic began and wearing sweatpants every day has become tiresome. Despite our best intentions, fashion has been practical and the lack of social experiences over the past 12 months has left us feeling little excitement or inspiration when it comes to getting dressed each day.
Day by day, we draw closer to normality. After a long stretch of winter in lockdown Spring Summer 2021 is upon us, ready to breathe some new life not only into our social lives but our wardrobes too. Slowly but surely, fashion is becoming fun again; a method of self-expression and excitement that can be enjoyed by all.
This season, exaggerated sleeves, pretty prints and feminine silhouettes are found at every turn. Photographer Olivia Bossert took inspiration from the romantic aesthetic of SS21 for the look and feel of the shoot, while stylist Daisy Jordan showcased the ultra-feminine trends of the season with the help of both affordable high street fashion, as well as slow fashion brands and small businesses, including Molby The Label and Mia Layzell. Hair and make-up artist Abigail Lemar also took inspiration from the catwalk, adding bright lips that aligned with each look.
Abigal explains, ‘Over the past year of lockdown, people haven’t had the chance to dress up or have fun with make up, so it’s time to encourage people to step out of their comfort zones and have some fun.’ We couldn’t agree more.
Photography by Olivia Bossert
Styling by Daisy Jordan
Earrings, stylist’s own; dress, £79.99, Simone Rocha x H&M; shoes, £20, ASOS (buy now).
Earrings, as before; dress, £115, Molby The Label (buy now); bag, £75, Roop; shoes, £40, Aldo.
Jumper, £69.99, Simone Rocha x H&M; skirt, £49.99, Zara; shoes, as before.
Outfit, as before; socks, £5, Glassworks London (buy now).
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