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These are the 6 Best-Selling Perfumes on the Planet


Last Updated on May 17, 2023

You might think all perfume is created equally. After all, taste is unique, right?

However there are a few heavy hitters in the beauty industry that have taken the world by storm for years, if not decades.

The website Hey Discount analysed data from Google search and social media to discover which are the most-loved on the planet and you probably won’t be surprised by the results.

Nowadays we’re always looking for new and exciting products that promise to change our lives, like Prada’s newly-released Paradoxe perfume or TikTok’s Mielle rosemary hair oil – but if it ain’t broken, don’t fix it. Clearly, I’m not the only one who has that attitude.

The data revealed the world’s 6 most popular perfumes…

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Maison Francis Kurkdjian Baccarat Rouge 540

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum, 70ml

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum, £235 for 70ml – buy now

According to the data, Maison Francis Kurkdjian’s Baccarat Rouge 540 perfume is searched nearly 6million times on Google annually. It has nearly 111million TikTok views and over 200,000 Instagram hashtags, making it the most popular fragrance on the planet.

While some of the perfumes on this list have been famous for years, this one was first released in 2015. Beauty lovers have clearly fall for its amber and blood orange notes, despite the £215 price tag.

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Dior Sauvage

DIOR Sauvage Eau de Parfum, 60ml

Dior Sauvage Eau de Parfum, £74 for 60ml – buy now

Next up comes Dior’s Sauvage, instantly recognisable in part thanks to controversial actor Johnny Depp modelling the scent. Following his court case against ex-wife Amber Heard in 2022, Dior reportedly paid him seven figures to return as the face of Sauvage.

Annual Google searches reach almost 12million for the cologne, while TikTok views amass to over 209million. Instagram hashtags are lower at 168,000.

Chanel No.5

Chanel No 5 perfume
Chanel No.5, £65 for 35ml – buy now

The third most popular scent, although perhaps the most iconic, is Chanel No.5.

The brand first launched the perfume over 100 years ago. It was said to be the fifth fragrance presented to Coco Chanel before she was happy with the outcome, which is where the name comes from.

With notes of aldehydes and ylang-ylang, the perfume and its signature bottle is now one of the most recognisable on the planet, so it’s no surprise that it’s on the list.

Google searches for Chanel No.5 reach nearly 3million annually, it has over 30million views on TikTok and almost 200,000 hashtags on Instagram.

Miss Dior

Miss Dior Eau de Parfum

Miss Dior Eau de Parfum, £97 for 50ml – buy now

The fourth on the spot is Miss Dior Eau de Parfum. It honors Dior’s rich heritage and exquisite craftsmanship. The composition of the perfume harmonizes these floral elements into a harmonious symphony, evoking a sense of elegance and femininity.

Miss Dior’s popularity shines in the digital world, with nearly 4 million annual Google searches. On TikTok, the fragrance has garnered an impressive 73 million views. And on Instagram, the hashtag boasts a significant count of 561,845.

Aventus Creed

CREED Aventus Eau de Parfum

CREED Aventus Eau de Parfum, £210 for 50ml – buy now

Designed for those who are bold, spirited, and confident, Aventus opens with an enticing blend of top notes. The captivating aroma of blackcurrant and Italian bergamot intertwines with the crispness of Calville Blanc apples and the vibrant freshness of sparkling pineapple.

It has nearly 6 million annual Google searches, over 72.5 million views on TikTok, and a staggering 117,215 hashtags on Instagram, Aventus has captured the attention and admiration of fragrance enthusiasts worldwide.

YSL Black Opium

YSL Black Opium Eau de Parfum

YSL Black Opium Eau de Parfum, £110 for 90ml – buy now

At its core, YSL Black Opium beautifully combines contrasting elements of light and dark. The earthy patchouli adds richness and intricacy, while the white musk brings a soothing and cozy sensation. This daring blend creates an alluring trail that lingers and leaves a memorable mark.

It has gained significant popularity with nearly 5 million Google searches and over 88 million TikTok views, while Instagram hashtags stand at 170,000.

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