The Beyhive have been well and truly spoilt this year.
First, the revolutionary Renaissance album, followed by the world tour and now the soft launch of a haircare brand from Queen B herself!
While there has been a definite rise in celebrity beauty brand launches over the past few years (think: Hailey Bieber’s ‘Rhode’, Selena Gomez’s ‘Rare Beauty’ etc) Beyoncé’s is set to be something truly special.
Why? Well, it’s Queen Bey for starters. And secondly, Beyoncé is no stranger to the world of haircare.
In fact, Bey’s mother was a licensed cosmetologist and managed her own hair salon specialising in curly and afro hair, clearly passing this love of haircare down to Beyoncé.
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Where did Beyoncé reveal the news?
Queen B first broke (well, heavily hinted at) the news via a 3-photo Instagram carousel. The first picture shows Beyoncé styling her hair accompanied by a variety of unbranded hair care products which can only be assumed to be samples (eeek!).
The second image shows Beyoncé getting her hair braided at her mother’s salon and the last slide with a note that reads:
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
So yep, it’s pretty certain that Beyoncé has been cooking up a storm, and I for one am excited.
But while excitement is well and truly in the air, we all have to sit tight as there’s been no mention of launch date/products to be released.
Fingers crossed we’ll get the launch this summer!
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