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The Best of Beauty: 11 Cruelty-Free Brands That Never Test on Animals

Kind to your skin, kind to animals.

Last Updated on February 7, 2022

If there’s one thing I don’t get about the beauty industry (as well as the excessive use of plastic in product packaging, that is), it’s how so many brands still test on animals. 

While products that have been developed using animals are still accepted in many countries, there are currently 41 countries that have limited or banned the practice, including the UK, Australia and New Zealand.

READ MORE: How to Recycle Your Old Beauty Products

Unfortunately many brands from other countries that do opt to test on animals are sold in the UK, including Benefit, NARS and Bobbi Brown, so you have to be careful when choosing which beauty products to pick.

cruelty-free beauty brands

If you want to join in the movement, here are some cruelty-free beauty brands you can start with.

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Love drinking coffee? You might like using it on your skin too, as caffeine is great for brightening and protecting the skin

UpCircle discovered this early on and started its brand with a coffee scrub. It’s now expanded its product list to include moisturisers, serums, and more — all infused with natural, vegan ingredients and cruelty-free practises.

The brand also has a return, refill, reuse program. Learn more about it here.

Coffee Face Scrub for Acne upcircle

Coffee Face Scrub for Acne, £14.99 – buy now

Night Cream with Hyaluronic Acid & Niacinamide upcircle

Night Cream with Hyaluronic Acid & Niacinamide, £18.99 – buy now

Hydrating Face Serum upcircle

Hydrating Face Serum, £14.99 – buy now


Pai Skincare

Products made with natural ingredients can be tricky to use for those with sensitive skin, but Pai Skincare has cracked the code. 

The beauty brand, founded by Sarah Brown, uses only organic and vegan ingredients. It also does patch-testing on people to ensure that its products are good for those with sensitive and eczema-prone skin.

Rosehip Oil pai

Rosehip Oil, £24 – buy now

Carbon Star Detoxifying Overnight Face Oil pai

Carbon Star Detoxifying Overnight Face Oil, £39 – buy now

Middlemist Seven Rose Cream Cleanser pai

Middlemist Seven Rose Cream Cleanser, £34 – buy now


Faith in Nature

Founded by Rivka Rose in 1974, Faith In Nature has been prioritising nature and its inhabitants even before the sustainability and cruelty-free movements became a thing.

From body wash, to shampoos and conditioners, it has everything you need to keep your beauty cupboard stocked at home for an affordable price too.

Grapefruit & Orange Body Wash faith in nature

Grapefruit & Orange Body Wash, now £4.63 – buy now

Dragonfruit Shampoo & Conditioner faith in nature

Dragonfruit Shampoo & Conditioner, £9.99 – buy now

Grapefruit Hand Soap faith in nature

Grapefruit Hand Soap, now £1.60 – buy now


READ MORE: The Best Glossier Products for Acne, According to Reddit

Evolve Organic Beauty

Organic skincare made in small batches. That’s what you can expect from Evolve Organic Beauty.

The brand has products that cater to your needs from head-to-toe. Not only are they cruelty-free, but they’re also made in an Eco Studio that’s 100% wind-powered and uses low energy lighting.

Now how do I get one of those at home?!

Hyaluronic Serum evolve beauty

Hyaluronic Serum, £30 – buy now

Cotton Fresh Natural Deodorant evolve beauty

Cotton Fresh Natural Deodorant, £10 – buy now

Lip Treat - Vegan Lip Balm evolve beauty

Lip Treat – Vegan Lip Balm, £10 – buy now



The brand that needs no introduction, Glossier is the go-to for those who want an effortless, woke-up-like-this look. But did you know that it’s also cruelty-free?

That’s right. All their products across make-up, skin care, body care and fragrance haven’t been tested on animals.

Milky Jelly Cleanser glossier

Milky Jelly Cleanser, £8 – buy now

Boy Brow glossier

Boy Brow, £14 – buy now

glossier Priming Moisturizer Rich

Priming Moisturizer Rich, £29 – buy now


Milk Makeup

Got Milk?

If you don’t it yet, get to know this cool girl-approved make up and skincare brand straight from New York City.

The best part, aside from the products’ performance of course, is that they don’t test on animals!

milk Hydro Grip Hydrating Makeup Primer

Hydro Grip Hydrating Makeup Primer, $34 – buy now

KUSH Volumizing Mascara milk makeup

KUSH Volumizing Mascara, $13 – buy now

Vegan Milk Moisturizer milk makeup

Vegan Milk Moisturizer, $38 – buy now

Website: https://milkmakeup.com/

READ MORE: The Best Products to Use to Achieve Soap Brows at Home, According to a Make Up Artist


If you’re interested in trying mineral make up, look no further than bareMinerals.

The brand has been in the game since 1995, offering clean products free of harsh chemicals to ease our skin.

One jar of their foundation is sold globally every 18 seconds, so you know you’re onto a winner.

Original Loose Powder Foundation bareminerals

Original Loose Powder Foundation, £29 – buy now

SKINLONGEVITY Long Life Herb Serum bareminerals

SKINLONGEVITY Long Life Herb Serum, £52 – buy now


Original Liquid Mineral Concealer, £24 – buy now



You didn’t think we’d forget about Lush, did you?

The British brand has been creating handmade skincare, beauty and bath products since 1995 and has been championing cruelty-free beauty from the start.

Dream Cream Hand and Body Lotion lush

Dream Cream Hand and Body Lotion, £5.50 – buy now

Intergalactic Bath Bomb lush

Intergalactic Bath Bomb, £5.50 – buy now

Honey I Washed My Hair Shampoo lush

Honey I Washed My Hair Shampoo, £9 – buy now


The Body Shop

It’s not just The Body Shop logo that’s green, but the products too.

The brand has always been against animal testing. It first made a call against the practice in 1989 and has continued to do so through its Forever Against Animal Testing program.

Himalayan Charcoal Face Mask the body shop

Himalayan Charcoal Face Mask, £18 – buy now

Drops of Youth Concentrate the body shop

Drops of Youth Concentrate, £28 – buy now

Hemp Hand Protector the body shop

Hemp Hand Protector, £12 – buy now


Fenty Beauty

Rihanna’s out here serving us looks and giving us cruelty-free beauty options.

The singer’s beauty brands don’t test on animals and they make sure this is observed in every step of the production.

Pro Filt'r Soft Matte Longwear Foundation fenty beauty

Pro Filt’r Soft Matte Longwear Foundation, £37 – buy now

Gloss Bomb Universal Lip Luminizer fenty beauty

Gloss Bomb Universal Lip Luminizer, £20 – buy now

Pro Filt'r Instant Retouch Face Primer fenty beauty

Pro Filt’r Instant Retouch Face Primer, £33 – buy now


Urban Decay

Vibrant, bold, and cruelty-free. You can count on the brand to give you eye-catching make up options, many of which are vegan too.

All Nighter Setting Spray urban decay

All Nighter Setting Spray, £26 – buy now

Stay Naked Foundation Urban Decay

Stay Naked Foundation, £31 – buy now

24/7 Glide-On Eye Pencil urban decay

24/7 Glide-On Eye Pencil, £17 – buy now


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