Can the public go to London Fashion Week?

Is this your chance to watch it?
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If it’s always been your dream to attend and you’ve been wondering if the public can go to London Fashion Week (LFW), we’re here to fill you in.

LFW, organised by the British Fashion Council, takes place twice a year and showcases over 250 designers. It’s often regarded as one of the ‘big four’ fashion showcases in the world, along with those in Paris, Milan, and New York.

That said, a prestigious event like this used to be exclusive to those invited by a designer’s press team and fashion industry leaders who book tickets months in advance. 

The pandemic has changed the world to say the least, and that includes the fashion industry. Last year’s second leg of LFW was cancelled, but it will be back up and running this year — albeit quite differently.

READ MORE: British Fashion Council announces provisional schedule for London Fashion Week

Can the public go to London Fashion Week?

The good news is, the upcoming LFW will be “digital first”. That means that, yes, the public can ‘go’ and watch the shows in real time.

Just head to londonfashionweek.co.uk when the shows are live.

The first digital LFW happened in September 2020, where 71 shows were broadcast online. 

Prior to the pandemic, the London Fashion Week Festival, a 10-day event that brought the shows, talks, and shopping options to the public, had been held for over two decades (but was halted last year).

READ MORE: Is London Fashion Week Festival still running?

When is London Fashion Week?

LFW 2021 is happening from 12 to 14 June. There will be physical activations, though the entire showcase will be digital-first. 

What to expect from London Fashion Week

This year, LFW is featuring both womenswear and menswear. The menswear shows first started in 2012 and the showcase was formally named London Fashion Week Men’s in 2017. 

Some of the confirmed designers are Ahluwalia, JORDANLUCA, and Nicholas Daley.

READ MORE: Who are the designers to watch at London Fashion Week 2021?

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