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Watch H&M’s New Spring 2022 Campaign Film Featuring Gigi Hadid Modelling Hôtel Hennes

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Just in time for our spring summer holiday planning, H&M unveiled a delightful short film with a star-studded cast led by supermodel Gigi Hadid.

The stunning fictional fashion destination Hôtel Hennes is inspired by legendary art hotels where icons, thinkers and artists would come to unwind, collaborate and completed residencies.

READ MORE: These Are Without a Doubt the Most Important Designer Handbags of 2022

It’s an experimental place where fashion has no rules, aesthetics are exaggerated, and stories can twist and turn and it’s inspired the new H&M collection launching at the end of the month.

Gigi hadid Modelling h&m's Hôtel Hennes collection
H&M

Gigi Hadid plays the stylish hotel owner who welcomes a new hotel guest, played by model Jill Kortleve, to Hôtel Hennes. Helping her do this are models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou.

Also busy working a shift at Hôtel Hennes are model Olivia Vinten as the Head of Housekeeping, dancer and content creator Donté Colley and model Devyn Garcia as the lifeguard.

The stars of the film also include editor Julia Hobbs as a fashion journalist, model Precious Lee as a catwalk model and content creator Christina “Tinx” Najjar as the Hôtel’s receptionist.

Supermodel Gigi Hadid shared, “This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.”

In collaboration with the campaign short film, H&M is releasing of a selection of Hôtel Hennes merch, including bikinis, beach towels, sunglasses, tote bags, shorts and t-shirts.

The collection is full of colourful stripes and tropical patterns which make for the perfect summer wardrobe.

The pieces are all crafted in patterns and palettes which were inspired by the upbeat retro look of Hôtel Hennes.

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READ MORE: 7 Swimwear Trends For 2022 You’ll Actually Want to Wear

When does H&M’s Hôtel Hennes collection launch?

The full collection is buy online at hm.com and in select stores from April 28th in the US and Canada.

Keep scrolling to see the pieces available to shop now.

H&M’s Hôtel Hennes Full Collection

tee H&M Hotel Hennes

T-Shirt, £5.99 – buy now

 H&M Hotel Hennes tee

Le Grand Voyage Tee, £5.99 – buy now

Embroidered-detail Ribbed Tank Top H&M Hotel Hennes

Embroidered-detail Ribbed Tank Top, £5.99 – buy now

Welcome to Club Hennes T-Shirt H&M Hotel Hennes

Welcome to Club Hennes T-Shirt, £9.99 – buy now

 H&M Hotel Hennes Boxy T-Shirt

Boxy T-Shirt, £9.99 – buy now

Embroidered-detail Hoodie H&M Hotel Hennes

Embroidered-detail Hoodie, £17.99 – buy now

Terry Pull-on Shorts H&M Hotel Hennes

Terry Pull-on Shorts, £9.99 – buy now

Cat-eye Sunglasses H&M Hotel Hennes

Cat-eye Sunglasses, £14.99 – buy now

Embroidered Sun Visor H&M Hotel Hennes

Embroidered Sun Visor, £6.99 – buy now

Large Canvas Shopper H&M Hotel Hennes

Large Canvas Shopper, £9.99 – buy now

Large Shopper with Fringe H&M Hotel Hennes

Large Shopper with Fringe, £24.99 – buy now

Canvas Pouch Bag H&M Hotel Hennes

Canvas Pouch Bag, £9.99 – buy now

Cotton Beach Towel H&M Hotel Hennes

Cotton Beach Towel, £12.99 – buy now

Padded Triangle Bikini Top H&M Hotel Hennes

Padded Triangle Bikini Top, £9.99 – buy now

Tie Bikini Bottoms H&M Hotel Hennes

Tie Bikini Bottoms, £9.99 – buy now

Patterned Sarong H&M Hotel Hennes

Patterned Sarong, £9.99 – buy now

Patterned Scarf H&M Hotel Hennes

Patterned Scarf, £9.99 – buy now

Patterned Scarf  H&M Hotel Hennes

Patterned Scarf, £9.99 – buy now

Yellow and White Sarong H&M Hotel Hennes

Yellow and White Sarong, £9.99 – buy now