Watch H&M’s New Spring 2022 Campaign Film Featuring Gigi Hadid Modelling Hôtel Hennes

See it here.

Last Updated on April 28, 2022

Just in time for our spring summer holiday planning, H&M unveiled a delightful short film with a star-studded cast led by supermodel Gigi Hadid.

The stunning fictional fashion destination Hôtel Hennes is inspired by legendary art hotels where icons, thinkers and artists would come to unwind, collaborate and completed residencies.

It’s an experimental place where fashion has no rules, aesthetics are exaggerated, and stories can twist and turn and it’s inspired the new H&M collection launching at the end of the month.

Gigi hadid Modelling h&m's Hôtel Hennes collection — H&M

Gigi Hadid plays the stylish hotel owner who welcomes a new hotel guest, played by model Jill Kortleve, to Hôtel Hennes. Helping her do this are models-turned-bellhops Jazzelle Zanaughtti and Kiddy Akita Lou.

Also busy working a shift at Hôtel Hennes are model Olivia Vinten as the Head of Housekeeping, dancer and content creator Donté Colley and model Devyn Garcia as the lifeguard.

The stars of the film also include editor Julia Hobbs as a fashion journalist, model Precious Lee as a catwalk model and content creator Christina “Tinx” Najjar as the Hôtel’s receptionist.

Supermodel Gigi Hadid shared, “This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.”

In collaboration with the campaign short film, H&M is releasing of a selection of Hôtel Hennes merch, including bikinis, beach towels, sunglasses, tote bags, shorts and t-shirts.

The collection is full of colourful stripes and tropical patterns which make for the perfect summer wardrobe.

The pieces are all crafted in patterns and palettes which were inspired by the upbeat retro look of Hôtel Hennes.

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