As a lifelong designer bag lover who has lusted after the it bag season after season, I’ve made it my mission to invest in high end arm candy that I know will last me a lifetime.
The first ever status bag, designed by Giuliana Camerino in 1945 for fashion house Roberta di Camerino, caught the attention of societies elite and Hollywood’s finest.
Creating a stir in the fashion industry, designers everywhere followed suit creating their own status handbags to be seen not only as a high fashion must-have, but an investment worth buying into.
The catwalks of AW21/22 have looked to the past, unearthed the classics and reinstated their iconic designs for a new generation of bag lovers.
From the phenomenon that is the Le Chiquito teeny tiny bag by Jacquemus, the nineties love affair with the baguette bag thanks to Carrie Bradshaw, and a waiting list along with eye-watering price tag for a Birkin, the trend for an iconic bag is here to stay.
When thinking about investing in a designer bag it’s important to remember that research is key.
Back in the day when I worked as a Fashion Assistant (on a pretty tight budget) and was surrounded by Fashion Editors and their designer delights, I decided to make it my mission to know the bag to buy for the following season.
I researched the bags and their designers, worked out the budget I could realistically afford in the six months I had to save and above all, honestly hand-on-heart I knew I would love forever.
Designer bag prices may feel high to begin with, but breaking it down into price per wear will ease the initial pinch your purse may feel to begin with. If you buy it now and wear it for more than 20 years, broken down like that it doesn’t sound so bad.
What I love about the designer handbag is it’s ability to become the focus of any outfit, lifting it immediately, raising its fashion game and updating every item in your wardrobe for years to come.
It’s also worth keeping in mind that if you buy wisely these investment pieces can appreciate as time goes by, increasing in value along with your style status year after year.
With 20 years in the industry and 18 years after buying my first designer bag, I still own and take care of the purchases I made as an assistant.
The genius of the designer bag is that it will never date, and if for whatever reason it’s not quite right for a moment in time, it will without a doubt come full circle.
The moral of this story is: invest when you can and reap the rewards for years to come.
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From the bucket bag to the tote, here’s a guide to the designer bags to invest in this year.
The Bucket Bag, £1,400, Loewe at Net-a-porter.com – Buy Now
This drawstring delight makes life easy with it’s functional yet simply fabulous design.
The Clutch bag, £280, Moschino at Browns Fashion – Buy Now
Moooooove over classic clutches, this season Moschino’s milking it for all it can get.
The Crossbody bag, £1,890, Saint Laurent – Buy Now
If you buy one crossbody bag this winter, let it be this beauty. It’s the perfect work-to-party piece that will turn heads instantly.
The Hobo Bag, £1,425, Bottega Veneta at Selfridges – Buy Now
This iconic shape fits perfectly under your arm with room for all your bits and bobs.
The Logo Bag, £1,230, Gucci at My Theresa.com – Buy Now
Combine Gucci’s infamous Horsebit, originally designed in 1955, with their logo on repeat and this iconic design will live on forever.
The Saddle Bag, £2,800, Dior – Buy Now
Making its debut on John Galliano’s SS20 Dior catwalk the saddle bag makes a comeback every few years, life long fans include Beyonce, Jennifer Lopez and Bella Hadid.
The Baguette Bag, £1,757 , Fendi [Pre-Owned] at Farfetch.com – Buy Now
Revisit the original baguette bag and buy pre-owned with Farfetch.com’s selection of vintage designs.
The Shoulder Bag, £1,390, Chloe at Farefetch.com – Buy Now
This light yet sturdy shoulder bag combines function and style that will never date or let you down.
The Tote Bag, £1,890, Fendi at Net-A-Porter.com – Buy Now
This beautifully branded bag from Fendi has enough room for everything you could possibly need.
The Mini Bag, £475, Jacquemus at Ssense.com – Buy Now
This perfectly formed bag maybe small but it’s been making a huge impact on the fashion elite.