Last Updated on September 15, 2023
What is Pantone’s chosen Colour of the Year for 2024? Every year, international authorities on fashion, design and consumer trends WGSN and Coloro identify one colour that will be the leading shade. 2023 saw Viva Magenta as the ‘it’ shade ahead of the release of Greta Gerwig’s Barbie movie, while 2022’s chosen colour was Very Peri. The upcoming year’s new hue is all about about sophistication and calmness, evoking a very different feeling to those that have come before it.
While the colour isn’t the be-all-and-end-all, it’s interesting to note as the New Year approaches. You might start seeing it way more than usual, and not just in fashion. Pantone’s Colour of the Year reaches further afield, often being adopted by interiors, beauty and skincare trends. Keep reading to discover what the colour actually is, and next, learn more about the biggest fashion trends for AW23 as well as which colours will be huge in AW23.
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What is the Pantone Colour of the Year 2024?
WGSN, the world’s leading forecaster of global trends, and colour system Coloro have named Apricot Crush as the Pantone Colour of the Year 2024. Apricot Crush – or Coloro 024-65-27 – signifies “care, connection, and community” because of what the colour orange represents, particularly the “nutritional properties of vitamin and antioxidant-rich oranges and apricots.”
Opposite to the bold, vibrant, and lively tone of 2023’s Viva Magenta, the upcoming colourway is a subtle shade that sits between orange and yellow. It evokes a feeling calmness and optimism. According to WGSN, Apricot Crush brings “a warming luminosity to the home, both indoors and outside,” so expect to see this delicious shade not only in fashion, but interiors too. We’ll also be seeing a lot of peachy makeup trends and even in our skincare too.
“Its soft, sun-bleached quality will pair easily with neutrals and will be suitable for textiles, glass, bath, and bedroom products,” WGSN adds. “Its playful side will connect with joyful beauty products, fragrance, skincare, and hair colour.”
What colours go with Apricot Crush?
Apricot Crush is a gender-neutral and optimistic colour, that teams well with plenty of colours. Pair it with neutrals and other earth-toned colours, like chocolate brown and sage, or pops of colour like turquoise or fuchsia pink.
What are the trending colours of 2024?
WGSN also named Intense Rust, Midnight Plum, Sustained Grey, and Cool Matcha as the key colours of Autumn Winter 24-25, so if Apricot Crush isn’t for you, there’s plenty more colours to choose from.
