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The Fashion Colours You’ll Be Seeing Everywhere In Autumn Winter 2023

Colour me excited.

Last Updated on September 24, 2023

Doing your research into which colours will be trending for autumn winter 2023? I’m here to help. As soon as 2023 arrived, I started doing my research into the year’s biggest colour trends, looking through the key designers at New York, London, Paris and Milan Fashion Weeks as well as research from colour experts like Pantone and WGSN. As a self-confessed maximalist, I definitely prefer colour over dark colours, beige and monochrome.

Winter fashion is almost always characterised by deep reds, moss greens, black and more sequins than you can shake a stick at, but for our readers who prefer a refreshing and vibrant colours, you’re in for a treat. I was personally a little disappointed to see so many muted and neutral tones towards the latter part of 2022, but as I dress in colour 24/7, I might be biased. So what colours will be big in 2023?

We’ve got all the answers. You might also want to read our trend report for AW23, or to discover the bag trends for the season. We’ve also found an incredible selection of shoes that are perfect for autumn winter 2023.

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Which colours will be trending in Autumn Winter 2023?

Viva Magenta

Pantone’s Colour of the Year 2023 is Viva Magenta. The shade sits between red and purple, and as we’re still embracing all things Barbie, you can expect this to last through to the winter. In fact, pink was huge in 2022 after it was all over the Valentino runway and also spotted on stars like Kim Kardashian, Lizzo, Megan Fox and of course, Margot Robbie. TLDR: expect to see much more pink.

Satin wrap shirt dress Mango

Satin wrap shirt dress, £49.99, Mango – buy now

Satin Halterneck Jumpsuit from Warehouse

Satin Halterneck Jumpsuit, £76.30, Warehouse – buy now

Bobby Cropped Corset Top from Manuri

Bobby Cropped Corset Top, £779, Manuri – buy now

Lovely Lavender

Yuhan Wang, Courtesy of British Fashion Council
Yuhan Wang, Courtesy of British Fashion Council

Another colour we keep seeing for 2023 is lavender. WGSN named it their Colour of the Year for 2023, adding that the gender-neutral hue evokes ‘calmness and serenity’ and represents ‘wellness and digital escapism’. Sign me up!

Drawstring Waist Blouson Sleeve Blouse & Other Stories

Drawstring Waist Blouson Sleeve Blouse, now £39, & Other Stories – buy now

Lilac Zola Mini Dress Nobody's Child

Lilac Zola Mini Dress, now £45, Nobody’s Child – buy now

Ada Leather Crossbody Bag, £175, Jigsaw

Ada Leather Crossbody Bag, now £122, Jigsaw – buy now

Luscious Red

Fendi aw23 catwalk look
Fendi / Launchmetrics

Various iterations of red appeared on Pantone’s Fashion Colour Trend reports for both London and New York spring summer 2023 Fashion Weeks, and WGSN’s colour report for the year ahead. It’s one of – if not the biggest colour trend for AW23 too, so whether you prefer a bright, tomato red, or a deep, rich red, you’re going to be embracing it.

Cherry Petals Midi Dress Sister Jane

Cherry Petals Midi Dress, now £95, Dream Sister Jane – buy now


Tote Bag with Chain, £25.99, Zara – buy now

Ballerina shoes Monki

Ballerina shoes, £34.99, Monki – buy now

Sage Leaf

wickstead aw23
Emilia Wickstead / Launchmetrics

WGSN named this ‘quiet and settling green’ as one of the key colours for AW23 and added that it offers a ‘sense of contemplation, rest and reflection.’ It’s a dark yet warm shade of green, that lends itself really well to winter staples.

The colour experts add, “This soft green is suitable for all fashion categories with a focus on elevated utility, better basics and smart separates. Applying it to faux furs, soft knits, brushed jersey, velvets and stone washed linen will instil comfort.”

grown on neck with ruched side midi in khaki asos

Grown on neck with ruched side midi in khaki, £20, ASOS DESIGN – buy now

Faux Fur Detail Belted Coat NA-KD

Faux Fur Detail Belted Coat, £59.97, NA-KD – buy now

Marina knitted cotton sweater

Marina knitted cotton sweater, £235, La Ligne – buy now

Galactic Cobalt

Last but not least is Galactic Cobalt, another shade named by WGSN as one of the season’s key colours to look out for. This blue was spotted at Fendi, Altuzzara, A.W.A.K.E. Mode and many more, and the colour experts believe this ‘dyanmic and influential’ blue will inspire shoppers as it connects to ‘escapism and extended reality’.

Square-Neck Strappy Dress, £75, & Other Stories – buy now


Cropped Poplin Shirt, £65, COS – buy now

Curved Front Flap Shoulder Bag

Curved Front Flap Shoulder Bag, £65, Charles & Keith – buy now

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