What time does Simone Rocha x H&M go on sale?

The collection is set to sell out fast.
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Simone Rocha x H&M

Simone Rocha x H&M is set to be one of the most popular collaborations ever, but what time will you be able to get your hands on it tomorrow (11 March)?

Every year H&M teams up with a popular designer to offer an affordable collection to customers – and in 2021, it’s joining forces with none other than Simone Rocha.

Simone Rocha x H&M will almost certainly be a sell out, with prices ranging from a reasonable £12.99 for socks to £199.99 for embellished shoes.

For those serious about getting their hands on the key pieces from the collection, we’re here to offer a helping hand. Read absolutely everything you need know about the collection here.

READ MORE: There are only 10 of this Simone Rocha x H&M dress in the world – here’s how to get one

Simone Rocha x H&M pearl embellished white dress

What is the release date for Simone Rocha x H&M?

Simone Rocha x H&M will go on sale on 11 March, 2021.

In the UK, the collection will be sold exclusively at hm.com as non-essential shops remain closed.

Read more about the release date here.

Daisy Edgar-Jones for Simone Rocha x H&M
Simone Rocha x H&M

What time does Simone Rocha x H&M go on sale?

A spokesperson for H&M confirmed to Wear Next that Simone Rocha x H&M will go on sale at 8am on March 11, 2021.

H&M also states on its website that ‘Approximately one hour before release, hm.com will be in preparation mode. Please be patient while we prepare the site for this year’s designer collaboration.’

Fortunately H&M has set a limit of a maximum of two per item per customer, meaning shoppers won’t be allowed to buy the collection in bulk and resell it for more than it’s worth.

Read more about how to buy the collection on H&M’s website here.

For fashion advice and general chit-chat, join our Facebook group What To Wear Next or follow us on Instagram.

READ MORE: Is Simone Rocha x H&M size inclusive?

READ MORE: Your first look at the Simone Rocha x H&M men’s collection

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