H&M recently announced the exciting news of their latest collaboration with the formidable designer Simone Rocha.
Following the success of the retailer’s previous collabs with esteemed names including Maison Margiela, Kenzo, Commes Des Garçons and Versace, it’s expected that the Simone Rocha collection will sell out fast.
To get a piece of the pie, make sure you’re in the right place at the right time when the collection goes live.
Here, you’ll find everything you need to know about the new collection, including where to buy the collection, the release date, sustainability of the garments, prices and the pieces in pictures.
To remain up-to-date with news about the collection, bookmark this page.
The collection in pictures
When will Simone Rocha x H&M be available to buy?
Simone Rocha x H&M launches on 11 March 2021.
As many H&M stores are currently closed, the collection will be sold exclusively online for UK residents.
It’s also available in-store across the globe from 11 March 2021.
Where can I buy the Simone Rocha x H&M collection?
Simone Rocha x H&M will be available to buy on hm.com from March 11.
The collection will also be sold in stores across the globe, but as non-essential shops are still closed in the UK, head to H&M’s website on the day to buy the collection.
How much will the Simone Rocha x H&M collection cost?
Prices start from £5.99 for children’s socks, to £199.99 for women’s and men’s embellished shoes.
What are the key pieces of the Simone Rocha x H&M collection?
There’s an incredible gingham dress that screams cottagecore, a gorgeous frilled black coat and plenty of tulle dresses in the collection.
Scarf, £69.99; headband, £39.99; hair clips, £24.99; earrings, dress, £119.99; £34.99, shoes, £139.99.
In the collection announcement, which can be read here, H&M explains that the collection will include ‘delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, outerwear such as trench coats and signature accessories like sparkling jewellery and pearl-embellished shoes.’
They also add that the packaging will be in a ‘poetic colour palette’ pink, red and black.
Is the Simone Rocha x H&M collection just womenswear?
Speaking about the collection, Simone Rocha said, ‘I really hope there is something for everyone — every woman, every guy, the whole family.’
As well as womenswear, the collection will also include menswear and childrenswear – despite Rocha having never made it before.
Rocha told Vogue, ‘When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women, but for men and children – and to make sure they get the quality.’
There will also be beauty products available, including a ‘pink stain pot’ for cheeks and lips.
Is Simone Rocha x H&M size inclusive?
H&M confirmed that the women’s collection will go from XS to L in European countries, while the US will also stock size XL.
H&M’s size L is around a size 16-18, but it can come up small.
H&M was widely criticised for its lack of inclusivity here, with many taking to Twitter to express their disappointment at not being able to enjoy the collaboration for themselves.
Is the Simone Rocha x H&M collection sustainable?
While H&M is a fast fashion brand, Simone Rocha explained that sustainability was important for her in creating the collection.
She told Vogue, ‘A company like H&M has a much bigger footprint than something like Simone Rocha, so yes, sustainability for us came into the fabrications.
‘We were able to use an organic cotton, recycled polyester, a new compostable yarn. Actually, it was very interesting to see what could translate, and I think people will be surprised by the quality when they see it. So I hope it will be special enough to want to wear forever.’
Who stars in the Simone Rocha x H&M campaign?
Simone Rocha enlisted the help of her close friends to work on the campaign.
Rocha’s partner Eoin McLaughlin shot documentary pieces with her, as well as sisters Adwoa and Kesewa Aboah. Vogue report there’s a campaign shot by Tyler Mitchell in the pipeline, as well as appearances from Normal People’s Daisy Edgar-Jones and Micheal Ward.
Rocha told the publication, ‘I wanted it to be things which will integrate into people’s lives. I wanted to make sure that all the people I normally work with were brought into it, and a couple of new friends.’
The Simone Rocha x H&M collection launches 11 March 2021 at hm.com.
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