A Beyoncé swimwear line? It’s not just the Beyhive celebrating. We all saw it coming, but I’m still in awe of Ivy Park’s new neon swimsuit range, Flex Park.
The collection is said to be inspired by muscle beach culture and ‘the empowered spirit of confident self-expression and individuality — positively and boldly.’
READ MORE: adidas x IVY PARK’s New Swimwear Collection Flex Park Has Just Dropped – Buy These Items Now Before They Sell Out
This time around, Beyoncé didn’t model the new collection as she did in previous drops, but we were treated to a bold line-up of personalities fronting the campaign for the swimwear line, including entrepreneur Kristen Noel Crawley, body-positive influencer Tabria Majors and actor Quincy Brown.
Since then, the brand has shared snaps of Bey celebrating the launch of her new line, as well as her husband Jay-Z wearing the bright orange pieces available to buy from today.
The latest drop from the pop superstar’s brand, created in partnership with adidas, asks the question: ‘How do you flex?’ The only question on our lips is when can you get your hands on Queen Bey’s summer collection?
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When does the new Ivy Park x adidas collection Flex Park go on sale?
The good news is that you don’t need to wait much longer for the collection to be released, as it drops today.
The range of bold swimwear will be available exclusively online on adidas.co.uk from 11am on Thursday, 22 July, before being launched in-store and through select retailers worldwide from 23 July. If you’re based in the US, you’ll have to wait until 2pm on Thursday, 22 July, when you can buy the range on adidas.com.
Drip 3.5 is also expected to be sold on ASOS.com for both UK and US residents from 10am on Friday, 23 July.
Flex Park is set to sell out fast, so set your alarms. Icy Park’s most coveted pieces included a monogrammed bucket hat, another of which is available to buy in the Flex Park drop.
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Key pieces from the Flex Park collection
Whether you love the beach or not, you’re bound to love the new collection from Queen Bey.
It consists of one piece swimsuits, bikinis, cover-ups, and matching shirt sets made from polyester swim materials that contain a minimum of 85% recycled content, chiffon, performance mesh fabrics, and performance stretch wovens. There is also a bucket hat, tote bag, and slides on offer – all in a bold orange hue.
The pieces are available in sizes XS to 4X and their prices range from $45 to $120.
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Spaghetti Strap One Piece Swimsuit, £55 – buy now
Wrap Bikini Top, £55 – buy now
Wrap Bikini Bottom, £55 – buy now
Swim Cover-Up Long Sleeve Top, £60 – buy now
Corset Bikini Top, £55 – buy now
Bikini Bottoms, £55 – buy now
Bucket Hat, £45 – buy now
Slides, £65 – buy now