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Say Goodbye to Tie-Dye, This New Print is Taking Over

Dip dye isn't just for your hair.

Last Updated on July 9, 2021

Move over tie-dye, gradient print is the new trend taking over this summer.

Granted, it’s not really new. It was a big hit from the late 2000s till the mid-2010s, with so many celebrities wearing the look, including Michelle Obama in a red and black ombre dress in 2008, Taylor Swift in an Ellie Saab turquoise ombre gown at the 2015 Grammys, and Kanye West’s ombre denim shirt and jeans combination he wore back in 2006.

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This year it’s coming back, this time in pastel hues and bright colours, as well as a selection of 90s-style grunge pieces. Influencers have been wearing Olivia Rubin’s denim dip dye jacket and jeans, while the designer’s multicoloured satin dresses are another popular piece this summer. Now, ASOS, Weekday and Urban Outfitters are following suit.

If you haven’t already noticed the trend, you soon will. According to Lyst, there’s been an increase of 15% for searches for ‘gradient’ over the past month. Searches for ‘gradient tops,’ meanwhile, shot up 13%, while shoppers have also been looking for gradient sneakers, shirts, and dresses.

Say hello to these new additions to your wardrobe. Here are some of the best gradient print pieces to shop now.

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Buy now

Olivia Rubin Aubrey Pastel Ombre Dress

Aubrey Pastel Ombre Dress, £310, Olivia Rubin at Flannels – buy now

COLLUSION Ombre Waffle Oversized Shirt

Ombre Waffle Oversized Shirt, £15, COLLUSION at ASOS – buy now

By Megan Crosby Annie Bamboo Rainbow Print Midi Dress

Annie Bamboo Rainbow Print Midi Dress, £160, By Megan Crosby – buy now

COLLUSION Oversized Reverse Purple Fabric Ombre Co-ord

Oversized Sweatshirt in Reverse Purple Fabric Ombre Co-ord, £22, COLLUSION at ASOS – buy now

Oversized Shorts in Reverse Purple Fabric Ombre Co-ord, £13.50, COLLUSION at ASOS – buy now

Jade London Mix Ombre Print Contrast Seam Shirt

Mix Ombre Print Contrast Seam Shirt, £45, Jaded London at Urban Outfitters – buy now

Olivia Rubin Lynnie Pant in Lilac Ombre

Lynnie Pant in Lilac Ombre, £236, Olivia Rubin at Revolve – buy now

Studio Fantastique Regina Ruffle Top

Regina Ruffle Top, £50, Studio Fantastique – buy now

Weekday Rail Gradient Jeans

Rail Gradient Jeans, £55, Weekday – buy now

Off-White Mid-Rise Straight Ombre Jeans, £260

Mid-Rise Straight Ombre Jeans, £260, Off-White at MyTheresa – buy now

Arket Turtle Bags Dip-Dye String Bag

Turtle Bags Dip-Dye String Bag, £7, Arket – buy now

Lisa Says Gah Casia Alexa Shorts

Casia Alexa Shorts, £135, Lisa Says Gah – buy now

COS Dip Dye Midi Skirt

Dip Dye Midi Skirt, £55, COS – buy now

NA-KD Dip Dye Denim Jeans

Dip Dye Denim Jeans, £40.95, NA-KD – buy now

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