In the Market For a New Dress? These Are the Only Online Stores You Need to Know About

And none of them are ASOS.

Last Updated on April 19, 2023

Spring has sprung, I can find any excuse to look for dresses to add to my wardrobe.

Dresses are always my go-to whether it’s winter or summer because they take very little thought when it comes to styling. If you often find yourself in a rush in the mornings, perhaps it’s the same story for you.

Despite being labelled summer dresses, I find that many can be worn in winter too. I layer them over roll necks, add chunky knits or team with printed tights when the seasons change.

model wearing Sister Jane Dress
Sister Jane

There are pieces you can only wear in summer (denim shorts, I’m looking at you), but when I clear my wardrobe at the end of the season, I keep many of my dresses where I can see them – so you can probably guess that these play a key part in my style rotation.

As a result, I know which stores do good ones that you can shop online. I hate shopping on Oxford Street as much as the next person, so I do the majority of mine virtually.

As much as I love ASOS, it can become tiring scrolling through thousands of dresses trying to find the good ones. If you know where to look, you can save yourself hours.

So without further ado, here are the best online stores for dresses that I can personally recommend. The selection might be smaller, but it’s definitely mighty.

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Aisha Blue Pansy Print Maxi Dress, from KITRI

Aisha Blue Pansy Print Maxi Dress, £137.50 – buy now

Harlow Lilac Check Seersucker Mini Dress from KITRI

Harlow Lilac Check Seersucker Mini Dress, now £50 – buy now

Jolene Green Check Seersucker Dress from KITRI

Jolene Green Check Seersucker Dress, now £66.67 – buy now


Coggles stocks over 200 brands, including Self Portrait, KITRI, Rixo, Faithfull The Brand and Ganni. Plus, new customers get 10% off using the code NEWCOG.

Kamilla Printed Silk-Chiffon Midi Dress from Rixo

Kamilla Printed Silk-Chiffon Midi Dress, £335, Rixo – buy now

Camile Floral-Appliquéd Cotton-Gauze Mini Dress from Rixo

Camile Floral-Appliquéd Cotton-Gauze Mini Dress, £225, Rixo – buy now

Tammy Floral-Print Cotton Midi Dress from Olivia Rubin

Tammy Floral-Print Cotton Midi Dress, £250, Olivia Rubin – buy now

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Looking for a luxury piece? Farfetch is another online store with a wide variety of dresses to choose from.

Raparme polka-dot one-shoulder dress from Maje

Raparme polka-dot one-shoulder dress, £359, Maje – buy now

Button-front denim shirt dress  from Tommy Jeans

Button-front denim shirt dress, £115, Tommy Jeans – buy now

Floral-print sleeveless maxi dress from Sabina Musayev

Floral-print sleeveless maxi dress, £556, Sabina Musayev – buy now

Amy Lynn


Eden White Satin Dress, now £45 – buy now

Eden Burgundy Satin Dress from Amy Lynn

Eden Burgundy Satin Dress, £65 – buy now

Serena Yellow Satin Halter Neck Dress from Amy Lynn

Serena Yellow Satin Halter Neck Dress, £79 – buy now

Sister Jane

Belle Blush Bow Midi Dress, £85 – buy now

Dream Lemonade Jacquard Midi Dress, £210 – buy now

Dream Rusty Floral Organza Dress, £185 – buy now


Gia Jacquard Mini Dress, £75 – buy now

Iker Ruched Cami Dress, now £69 – buy now

Uma Floral Midi Dress, now £47 – buy now

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Penelope Satin Midi Dress Black, now £84.50 – buy now

Delphine Satin Maxi Dress in Soft Green, £195 – buy now

Audrey Teal Floral Crepe Midi Dress in Teal Floral, £145 – buy now