When it comes to style, no one does it like the Scandinavians.
The region, which makes up Denmark, Norway, Sweden, and sometimes Finland and Iceland too, is famous for clean lines and its minimalist approach to fashion.
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Of course there are so many different cultures, styles and influences at play when we talk about Scandi style, but in an interview with Vogue, Christina Exsteen, creative director at Denmark fashion house By Malene Birger, attempted to define it.
“I think it’s very laid-back but at the same time sophisticated,” she said. “It’s uncomplicated and easy to wear. Scandinavians are very good at lending their own twist to their look, like with layers.
She also identified the key differences between the style of each country in the region, adding, “If you ask a Swede, a Dane and a Norwegian, we would all say that we’re not the same.
“I think the Danish are more playful in putting our looks together; the Swedes are really good at minimalism; and the Norwegians are a little more glamorous and like more embellishment. The differences are subtle, but they are there.”
It’s not easy to replicate the look, but there are some key brands that can help you create your own Scandi-inspired wardrobe – and I’m not just talking about GANNI (although I do love it).
While it’s one of the best-known fashion labels from the region, there’s plenty more where that came from, including STAND STUDIO, Rodebjer and Baum und Pferdgarten.
Many of these have a focus on sustainability as well as individuality and quality, so you can rest easy knowing you’re in good hands.
Bookmark these brands for your next wardrobe spruce and you won’t look back.
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Rodebjer
Founded by Carin Rodebjer in 2000, the brand’s philosophy is rooted in feminist and environmental values.
Each piece is created with a long lifespan in mind and limited impact on the environment, making shopping with the brand not just a stylish choice, but a responsible one too.
You can shop Rodebjer direct from rodebjer.com or on Farfetch.
STAND STUDIO
If you haven’t seen STAND STUDIO’s faux fur checkerboard coats and jackets, you’re in for a treat.
The label is famed for its unrivalled outerwear, which comes in leather, vegan leather and faux fur, as well as a collection of matching bags.
Shop STAND STUDIO on standstudio.com or on Farfetch.
Baum und Pferdgarten
Helle Hestehave and Rikke Baumgarten founded Baum und Pferdgarten in 1999 and now it’s the leading Danish fashion houses, sold in over 25 countries across the globe.
It’s clear for all to see that having fun with fashion is one of the brand’s leading missions, with bold colours and gorgeous prints featuring heavily.
Shop Baum und Pferdgarten on baumundpferdgarten.com or on Farfetch.
GANNI
Ganni is a brand that needs no introduction. Chances are, you’ve got a wishlist from the label as long as your arm.
Founded by husband and wife duo Nicolaj and Ditte Reffstrup, its effortless and unique pieces have made it one of Copenhagen’s most-loved fashion brands and led to countless fast fashion brands copying its recognisable designs.
Of course, nothing compares to the real deal. From chunky loafers, to sweater vests, Ganni has everything a girl could dream of. Trust me, I do.
Shop Ganni on ganni.com or on Farfetch.
Sissel Edelbo
Sissel Edelbo is a Danish brand, which handpicks vintage saris from India and upcycles them to create boho-inspired pieces in a range of flattering silhouettes.
This means each piece is completely unique, offering a sense of individuality you don’t find when shopping fast fashion.
Shop Sissel Edelbo on sissel-edelbo.com.
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House of Dagmar
Founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder and Sofia Wallenstam, House of Dagmar is named after their late grandmother, Dagmar.
As well as family values, the sisters take pride in offering contemporary and sustainable designs that will last for years.
House of Dagmar’s designs embody Scandi style, offering classic cuts with an edge. These pieces will never go out of fashion, so they more than deserve a place in anybody’s capsule wardrobe.
Shop House of Dagmar on houseofdagmar.com
Thinking Mu
Sustainable fashion is rapidly expanding, signifying an end to linen dresses and lacklustre designs. Thinking Mu is a shining example of the new era of eco-friendly fashion.
Their Trash collection offers upcycled pieces crafted from recycled fibres, while their main collection is anything but boring.
Bright colours and bold prints are abundant, so if you’re a fan of Paloma Wool and GANNI, you’ll love their pieces.
Shop Thinking Mu at thinkingmu.com
Stine Goya
If prints and patterns are your bag, you’ll love Stine Goya.
The Danish designer launched the label back in 2006, taking an intentional step away from muted tones and creating garments that celebrate colours and prints with the magic Scandi touch. Needless to say, it was a hit.
Shop Stine Goya at stinegoya.com or on Farfetch.
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