7 Brands That Are Just as Affordable as Primark

And you can shop them from the comfort of your home.

Last Updated on July 28, 2022

Love Primark but hate not being able to shop it online? Same.

Since the pandemic began, online shopping has become my go to. The thought of going back to dressing room queues and that terrible lighting, all to find out the item you wanted doesn’t even suit you turns me off.

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There’s something about being able to get your items delivered to your door, trying them on in the comfort of your own home and being able to arrange a collection for any items you don’t like. It’s magic.

Ordering online just makes the process so much more convenient and enjoyable.

While I LOVE Primark (and always will), the fact it still doesn’t have an online store kills me.


Given that this isn’t due to change anytime soon I’ve started to try and find alternative brands that are comparable in terms of quality, style and price point that you can shop from in the comfort of your home.

Here are 7 fashion brands that you’ll love just as much as Primark.

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George at Asda

The popular supermarket also offers a range of very affordable and on-trend clothing. The homeware collection also offers a great range at very similar prices to Primark.

Asda has racked quite the following on social media recently thanks the quality and price point of the items. It also recently announced it is now selling the brands In The Style, Missguided and G21 online and in stores.

In our opinion it is the closest alternative to Primark in terms of offering, price and quality and we love it.



Tesco’s F&F gives Primark a run for its money when it comes to affordable and stylish clothing. They offer a great clothing and home range that has something for everyone.

Unfortunately, you can only buy the F&F clothing from Next.co.uk, and not on the Tesco website itself but at least you can still purchase it online and Next have a host of other great brands to choose from.



If you’re anything like us here at WearNext, you find yourself turning to H&M again and again. They are one of the best alternatives to Primark as they have a similar offering in terms of both the clothing ranges and homeware range.

They’re always bang on trend, affordable and quite simply easy to shop and return with. Additionally, they also have extra offers for app members meaning you get extra discounts from time to time. What’s not to love.


New Look

New Look is one of our favourite high street stores, it always has gorgeous, on-trend pieces that won’t break the bank either. Win win.

In terms of quality and price point it is relatively similar to Primark, at times it might be slightly higher than Primark in price but they quality of the clothes is also great.

You’ll need to be fast with New Look if you want to snap up a great deal as they go fast!



ASOS is one of the largest and most successful online retailers­­ with thousands of new fashion and cosmetics items added daily. It has one of the greatest selections on the high street and with services like next day delivery being a firm favourite of ours.

It is the opposite to Primark in the sense that it is an online shop only whereas with Primark you can solely buy in stores, however in terms of pricing and quality ASOS own brand can be quite comparable.

ASOS offers varying different price points, starting relatively similar in price and quality to Primark however ASOS also includes a more designer offering also.



Next have a great clothing range, offering of men’s, women’s, kidswear and also do homeware.

They also now offer a huge range of other clothing, home and beauty brands that you can shop under the Next umbrella such as F&F (Tesco), Lipsy, Love & Roses, Barbour, Dune, Phase Eight and many more.

In terms of quality and price point, while the price is definitely more than Primark, the quality also tends to be higher. The Next sale is definitely one to watch out for.


Forever 21

Forever 21 is one of the best places for shopping the latest trends at low prices. I would say it is a little more fashion forward than Primark and potentially only caterers for a slightly younger market.  

In terms of quality and price point it is very similar to Primark. Along with the clothing pieces, Forever 21 also stock accessories, shoes and some selected homeware pieces.


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