When is the Next H&M Sale?

Coming soon.

Love H&M but want to save your pennies for the brand’s next sale? Keep reading.

H&M has always been one of the best brands on the high street, but I’ve recently fallen in love with it.

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Whether it’s their designer collaborations, Studio or Innovation Stories collections, the brand consistently create exciting, unique and still affordable collections that are unrivalled on the high street.


The brand often comes under fire, whether it’s with accusations of greenwashing or for the aforementioned collections selling out before anyone can buy them, but I can say that it caters to every budget.

You’re probably here because you’re looking to save your pennies in H&M’s upcoming sale, and who can blame you? After the rise in bills and taxes, I’m looking to save as much as I can right now.

As I spend my life researching high street fashion, I know plenty about sales season. So when does the H&M sale kick off, how much can you expect to save and how long do they last?

Read on for all the details.

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When does the H&M sale start?

The question should probably be when isn’t there an H&M sale. Like many fast fashion brands, the brand has sales on nearly all year round.

As well as seasonal sales during winter and summer, it also takes part in big sale events such as Black Friday (the last Friday of November), Cyber Monday (the following Monday), and Boxing Day.

Right now, H&M’s sale continues online with many pieces available at discounted prices. The next big sale will take place in June.

black woman wears asymmetric pink dress from h&m's circular design story

How big are the discounts during the H&M sale?

It’s safe to say that H&M is generous when it comes to giving discounts. They vary, but more often than not it offers more than 20% off. 

Sometimes the discounts even go up to 70% off, and you save even more if you’re a loyalty member.

You can sign up for the brand’s newsletter to get first dibs on the sales, or sign up for its membership program for exclusive promos and to get rewards.

But even outside of the official sale dates, H&M offers discounted pieces on its site constantly. You can snap some up for up to 70% off from the brand’s Last Chance section.

READ MORE: 5 Reasons Why I’m Recommending the H&M Membership to Everyone I Know

When does the H&M Home sale start?

The homeware section often holds sales too, and these are held at the same time as the fashion sales.

Shop the H&M sale

Suede Espadrille Mules h&m sale

Suede Espadrille Mules, now £23 – buy now

Flounce-Trimmed Dress h&m sale

Flounce-Trimmed Dress, now £16 – buy now

Twill Boiler Suit h&m sale

Twill Boiler Suit, now £30 – buy now

Slip Dress With Decorated Shoulder Straps h&m sale

Slip Dress With Decorated Shoulder Straps, now £27 – buy now

Smock-Topped Dress h&m sale

Smock-Topped Dress, now £23 – buy now

Sleeveless Jacket h&m sale

Sleeveless Jacket, now £20 – buy now

Rib-Knit Dress, h&m sale

Rib-Knit Dress, now £16 – buy now

Flounced Maxi Dress H&M SALE

Flounced Maxi Dress, now £20 – buy now