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When Does H&M’s Sale Start in 2023? Our Prediction

Save your pennies.

Last Updated on September 27, 2023

Wondering when the H&M sale is set to start? As a dedicated shopper of the brand, I keep tabs on when the sales start so I never miss out. If you’re looking to save some pennies, it’s a great idea to save your shopping for discount events too.

The sales tend to stick to a regularly standard schedule, which makes predicting when they’ll start pretty easy. H&M is affordable at the best of times, but its sales are a great time to find a bargain.

The brand often comes under fire, whether it’s with accusations of greenwashing or for the aforementioned collections selling out before anyone can buy them, but I can say that it caters to every budget and style. Whether it’s their designer collaborations, Studio or Innovation Stories collections, the brand consistently create exciting, unique and still affordable collections that are unrivalled on the high street.

As I spend my life researching high street fashion, I know plenty about sales season. So when does the H&M sale kick off, how much can you expect to save and how long will it last?

Next, while waiting for the next sale season, check out our edit of the best plus-size dresses that you can get from H&M and read more about the upcoming H&M Studio AW23 collection. If you’re a fan of Zara, here’s our guide on when the next Zara sale starts too.

When does the H&M sale start?

We’re predicting that the next H&M sale will take place on Black Friday sale, which lands on November 24th, 2023. This sale will see tons of amazing deals not just on womenswear, but also menswear, childrenswear and H&M Home.

H&M have confirmed they’re back for Black Friday on their website, and we’re expecting them to take part in the Cyber Monday sale too. Read more about H&M’s Black Friday and Cyber Monday sale.

Following this, we’re expecting H&M to host a Boxing Day and January sale. In previous years, this has taken place from Christmas Eve.

In the meantime, you can sign up for their exclusive membership to get special member prices and discounts, free of charge. Plus, you can get 10% off your first purchase. You can read our article about the benefits of the H&M membership for more info.

H&M model wears printed dress and bag

How big are the discounts during the H&M sale?

It’s safe to say that H&M is generous when it comes to giving discounts. They vary, but more often than not it offers more than 20% off. Sometimes the discounts even go up to 70% off, and you save even more if you’re a loyalty member. You can sign up for the brand’s newsletter to get first dibs on the sales, or sign up for its membership program for exclusive promos and to get rewards.

But even outside of the official sale dates, H&M offers discounted pieces on its site constantly. You can snap some up for up to 70% off from the brand’s Last Chance section.

When does the H&M Home sale start?

The H&M Home sale follows the same pattern as the regular sale, so you can expect the homeware section to be discounted during Black Friday and Cyber Monday too. Following this, H&M will have a January sale, which will again include H&M Home.

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