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When Does H&M’s Sale Start in 2023?

Save your pennies.

Thrifty shopper? You might want to keep tabs on when the sales start, including that of H&M.

If you’re looking to save some pennies, it’s a great idea to save your shopping for discount events. The sales tend to stick to a regularly standard schedule, which makes predicting when they’ll start pretty easy.

H&M is affordable at the best of times, but its sales are a great time to find a bargain.

The brand often comes under fire, whether it’s with accusations of greenwashing or for the aforementioned collections selling out before anyone can buy them, but I can say that it caters to every budget and style.

Whether it’s their designer collaborations, Studio or Innovation Stories collections, the brand consistently create exciting, unique and still affordable collections that are unrivalled on the high street.

As I spend my life researching high street fashion, I know plenty about sales season. So when does the H&M sale kick off, how much can you expect to save and how long will it last?

Read on for all the details.

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When does the H&M sale start?

The question should probably be when isn’t there an H&M sale. Like many fast fashion brands, the brand has sales on nearly all year round in their online Outlet.

There is an ongoing sale with up to 70% off over 4,000 items. Plus, an exclusive promo that gives a 15% off when you download their app until May 30.

As well as seasonal sales during winter and summer, it also takes part in big sale events such as Black Friday (the last Friday of November), Cyber Monday (the following Monday), and Boxing Day.

H&M model wears printed dress and bag
H&M

How big are the discounts during the H&M sale?

It’s safe to say that H&M is generous when it comes to giving discounts. They vary, but more often than not it offers more than 20% off. 

Sometimes the discounts even go up to 70% off, and you save even more if you’re a loyalty member.

You can sign up for the brand’s newsletter to get first dibs on the sales, or sign up for its membership program for exclusive promos and to get rewards.

But even outside of the official sale dates, H&M offers discounted pieces on its site constantly. You can snap some up for up to 70% off from the brand’s Last Chance section.

When does the H&M Home sale start?

The H&M homeware section often holds sales too, and these are held at the same time as the fashion sales.

READ MORE: This Swimwear Looks Just Like Hunza G (For a Fraction of the Price)

When will the sale end?

The sale will continue for a long time, as pieces will eventually be added to the Outlet section. However, if you want to shop for a specific item, buy it sooner rather than later so you’re not disappointed.

Shop H&M Sale

V-neck cotton dress from H&M on sale

V-neck cotton dress, now £27 – buy now

Braided leather slides from H&M on sale

Braided leather slides, now £35 – buy now

Cropped top from H&M on sale

Cropped top, now £5 – buy now

Short wrapover blouse from H&M on sale

Short wrapover blouse, now £3 – buy now

Pointelle-knit dress from H&M on sale

Pointelle-knit dress, now £16 – buy now

Platform espadrilles from H&M on sale

Platform espadrilles, now £27 – buy now

Cotton twill cap from H&M on sale

Cotton twill cap, now £4 – buy now

Cotton jersey T-shirt from H&M on sale

Cotton jersey T-shirt, now £4 – buy now

Puff-sleeved satin dress from H&M on sale

Puff-sleeved satin dress, now £16 – buy now

Linen-blend trousers from H&M on sale

Linen-blend trousers, now £9 – buy now

Shoulder bag from H&M on sale

Shoulder bag, now £7 – buy now

Crochet-look calf-length skirt from H&M on sale

Crochet-look calf-length skirt, now £8 – buy now

Collared halterneck top from H&M on sale

Collared halterneck top, now £4 – buy now

Mesh top from H&M on sale

Mesh top, now £4 – buy now

Flounce-trimmed crop top from H&M on sale

Flounce-trimmed crop top, now £4 – buy now

Ribbed lacing-detail dress from H&M on sale

Ribbed lacing-detail dress, now £5 – buy now

READ MORE: Hands Down, These Are the Best Summer Dresses From & Other Stories

Jersey thong body from H&M on sale

Jersey thong body, now £5 – buy now

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