H&M’s Summer Sale is Here – See Our Edit of the Best Pieces to Shop First

We narrowed down over 5,000 items.

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2 How big are the discounts during the H&M sale?

Thrifty shopper? You’ll be glad to know H&M’s summer sale is on now.

If you’re looking to save some pennies, June is a great time to do so. The summer sales kick off this month, with nearly every high street brand getting involved – and some designer labels too.

H&M is affordable at the best of times, but its summer sale is a great time to find a bargain.

The brand often comes under fire, whether it’s with accusations of greenwashing or for the aforementioned collections selling out before anyone can buy them, but I can say that it caters to every budget and style.

Whether it’s their designer collaborations, Studio or Innovation Stories collections, the brand consistently create exciting, unique and still affordable collections that are unrivalled on the high street.

You’re probably here because you’re looking to save your pennies in H&M’s sale, and who can blame you? After the rise in bills and taxes, I’m looking to save as much as I can right now.

As I spend my life researching high street fashion, I know plenty about sales season. So when does the H&M sale kick off, how much can you expect to save and how long will it last?

Read on for all the details.

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When does the H&M sale start?

The question should probably be when isn’t there an H&M sale. Like many fast fashion brands, the brand has sales on nearly all year round in their online Outlet.

The summer sale is also on now, with up to 50% off over 5,000 items.

As well as seasonal sales during winter and summer, it also takes part in big sale events such as Black Friday (the last Friday of November), Cyber Monday (the following Monday), and Boxing Day.

black woman wears asymmetric pink dress from h&m's circular design story — H&M

How big are the discounts during the H&M sale?

It’s safe to say that H&M is generous when it comes to giving discounts. They vary, but more often than not it offers more than 20% off.

Sometimes the discounts even go up to 70% off, and you save even more if you’re a loyalty member.

You can sign up for the brand’s newsletter to get first dibs on the sales, or sign up for its membership program for exclusive promos and to get rewards.

But even outside of the official sale dates, H&M offers discounted pieces on its site constantly. You can snap some up for up to 70% off from the brand’s Last Chance section.

When does the H&M Home sale start?

The homeware section often holds sales too, and these are held at the same time as the fashion sales.

When will the sale end?

The sale will continue for a long time, as pieces will eventually be added to the Outlet section. However if you want to shop a specific item, buy it sooner rather than later so you’re not disappointed.