It’s only been a few months since Beyoncé’s third Ivy Park collection dropped, but another is on its way. Flex Park, a capsule swimwear collection from the superstar, drops this week and is set to sell out fast.
IVY PARK, Bey’s own clothing brand, posted a new video on Instagram, showcasing a bright new collection of summery swimwear for men and women in orange, alongside the tagline ‘How do you flex?’
It also teased a release date, simply writing, ‘Coming soon’ alongside the post, but we’ve since been given a little more info from the label about what to expect and when.
The new collection, labelled Flex Park, is a swimwear capsule for both men and women, launching on July 22 on the adidas web site. It will be available in select retail stores globally from July 23.
It comes months after Beyoncé’s label shared an inspiring video on Instagram, which charted the star‘s stratospheric rise from childhood to superstardom. This video came with the slogan ‘Impossible Is Nothing.’
It showed Bey as a toddler and followed her through the years, from singing in competitions as a young girl, to performing at Coachella in 2018.
A voiceover says, “When she was finding her voice, she didn’t see limits.
“She saw possibilities to be more than a singer, more than a dancer, more than an icon.
“She saw that she could be an inspiration to all people. The possibilities are unlimited, so that she, and they, and we could see possibilities too.”
Two stills from the campaign video were also posted on the brand’s Instagram page, with the caption, ‘#ImpossibleIsNothing’.
Naturally fans were thrilled at the prospect of another drip, with comments from excited followers coming in thick and fast.
One fan wrote, ‘we about to get another drop?’ while another joked, ‘Please…not another drop. My wallet is gonna cry.’
The collection proved popular with fans and included an incredible blue faux fur coat, brown bucket hat, vinyl bodysuits, and five new styles of Adidas footwear too.
The prices ranged from £20 for accessories to £620 for outerwear, while sizes ranged from XXXS to 4X in many styles.
Beyoncé didn’t scrimp on the campaign. As well as the star herself, Gucci Mane, Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman featured.
We’ll be keeping you updated on all things IVY PARK – so bookmark this page for more information on drip 3.5.
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