This week saw the start of Fashion Month with Copenhagen Fashion Week.
The event took place digitally, with brands including Ganni, Stand Studio and Rixo showcasing their collections exclusively digitally to keep those working in the industry safe.
Fortunately the lack of physical shows and street style didn’t detract from the Scandi style offerings, with designers forced to be more creative than ever to showcase their AW21 collections.
Here, we take a look at the highlights.
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Ganni opted for a musical digital live experience entitled Ganni Love Forever for their Fall Winter 21 collection.
The showcase saw musicians Coco O., Deb Never and ZSELA performing, with each wearing pieces from the new collection during their sets.
Ditte Reffstrup, Ganni’s Creative Director, said, ‘In these chaotic times, we wanted to create something beaming with energy, to spread some positivity and optimism right now.
‘Our FW21 collection is all about love. Our love for life, for music and all the things we took for granted.’
The experience also attempted to recreate a sense of normality, using music to remind us of what’s to come.
‘Music is my biggest source of inspiration,’ Reffstrup added.
‘I miss the dance floor and the energy that music gives me. I can’t wait to experience these super talented artists and their take on some of my favourite songs. A song can be a way of encapsulating a moment and give you a feeling of hope in times that feel uncertain. And a reminder that whatever you are going through, it will be okay.’
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Samsøe Samsøe showcased their FW21 collection Stillness at Copenhagen Fashion Week, offering a glimpse of grounding and a sense of calm.
Introducing the collection on Instagram, the brand wrote, ‘This season, Samsøe Samsøe explores the idea of stillness – in the absence of.
‘Abstracting stillness from calm, we present the concept as a creative catalyst open for interpretation by our audience.
‘Shot across two locations, this digital presentation gives time to each look and model and in the absence of noise brings focus and attention to the character, the personality and the individual.’
The collection was so clearly inspired by nature, with hues of yellows, oranges, browns and greens running through Stillness, while the garments took inspiration from the 90s with relaxed silhouettes.
Another notable aspect of the collection was the fact it’s 75.5% more sustainable than previous collections, as per the brand’s promise to be entirely sustainable by 2024.
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2021 was the year H&M Studio had its first show at Copenhagen Fashion Week, with a collection created by an in-house design team at H&M’s Stockholm atelier.
The ‘Treasure Forever’ SS21 collection was inspired by adventure and offered self-expression, and while the price points are generally higher than that of H&M’s usual offerings, it’s still more accessible than many other designers at Copenhagen Fashion Week.
Made mainly from sustainably-sourced materials, the collection offered both neutral tones of beige and black alongside bold blues, neon yellow and coral-orange, inspired by sea, sand and treasure.
Angelica Grimborg, Concept Designer at H&M Studio, said of the collection, ‘We wanted to capture the attitude of a confident and self-expressive explorer, so there are lots of bold pieces with under-the-sea references. The fringed skirt feels almost octopus-like, whereas the cropped painted leather jacket is a modern take on a maritime classic.’
As part of the collection, H&M Studio are also re-releasing pieces from past collections in two stores: Berlin’s Mitte and Stockholm’s Sergels Torg.
The H&M Studio SS21 collection ranges from £12.99 – £149.99, and will be available in selected stores and Hm.com from 18 February 2021.
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Stine Goya set out to add a burst of colour, pattern and joy to Scandi style – and it achieves just that with the AW21 collection.
Shades of lilac, lime green and orange run through the collection, with clashing prints and contrasting colours offering vibrancy and confidence to the wearer.
Goya said of the brand, ‘We want to empower the women wearing our clothes, there is such an affirming feeling to wearing bright colours and prints.
‘Although our pieces are a bold celebration of individuality and self- expression they are also timeless and wearable designs. We want to extend our universe by adding playfulness to the wardrobe.’
Gestuz’s AW21 collection was an array of chocolatey-brown pieces, with leather featuring heavily in the form of puffers, dresses and skirts.
While the collection has been criticised for having a depressing colour palette during an already tough time, the brand claim to emphasise the strength of women in their designs.
London-based brand Rixo enlisted three influencers to home-shoot the FW21 collection for Copenhagen Fashion Week this year, offering a down-to-earth approach to style.
The patterned dresses and blouses included in the collection were instantly recognisable, with feminine florals and animal prints featuring heavily.
The brand’s mission is to create effortlessly feminine and versatile shapes that will last forever.
Stand Studio’s iconic leather and faux fur coats were given an update for AW21, with leather puffers and colourful leather two-piece suits seen in the new collection.
Purples, yellows and lime greens ran through the collection, while the brand’s eponymous checkerboard print and animal prints also featured.
As well as the outerwear, the line featured an array of puffer, faux-fur and leather accessories.
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