Everything You Need to Know About This Year’s Christmas Sales

Shopping season has officially started.

Christmas is here, but if you’ve finished the celebrations and started looking at what to buy in the sales, you’ve come to the right place.

Aside from the unrivalled atmosphere during the festive season, the time spent with family, and the abundance of delicious food, one thing I get really excited about is the prospect of finally being able to get my hands on items I’ve been lusting after all season – on sale.

READ MORE: The Sales Are Already Starting – These Are the Pieces You Won’t Want to Miss

I don’t condone overconsumption, but I do appreciate that sale season is a great time for those on a tight budget to stock up on useful items – whether that’s knitwear, boots, coats or anything else.

woman wears sequin dress at paris fashion week
Oana Oachesu / Shutterstock.com

Of course, many brands wait until after Christmas to offer discounts, which is why some smart families cheat the system and celebrate later than the 25th December.

Whatever your reason for sales shopping, it’s a good opportunity to snap certain pieces up.

So when will the sales start? Here’s everything we know.

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READ MORE: The Last Shipping Dates Before Christmas

When do the Christmas sales start?

While there’s no definitive date for when the sales start, there seems to be a pattern that emerges every year.

In the past, Christmas sales always started after the big day, but now ‘Christmas creeping’ has started to happen – that is, the slow arrival of sales just before December 25.

They can creep up as early as October, in what retailers call ‘the golden quarter’.

In the United States, Christmas sales start even before Black Friday as well, while in Canada sales begin before Halloween.

Boxing Day, which is on 26 December, used to be the biggest shopping holiday in the UK. However, it has been taken over by Black Friday, and in 2015, sales grew faster in November than in December.

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Which brands have started their sales?

If you’ve been keeping your eyes peeled, you may have already noticed some brands discounting their items.

Among those to be getting involved are Farfetch, which is offering 30% off thousands of designer pieces along with free shipping.

Coggles, another designer retailer, is also offering up to 50% off brands including Stand Studio, By Far, Shrimps and Olivia Rubin.

Matches Fashion is offering up to 50% off nearly 8,000 items, including those by designers Acne Studios, Dr. Martens, Ganni, Girlfriend Collective, Loewe, Jimmy Choo and more.

ASOS often holds sales and right now, they’re offering up to 50% off gifting goodies – nearly 23,000 styles.

Meanwhile H&M has discounted nearly 4,000 womenswear items.

Brands such as Cos, Arket and Zara are set to start its sale on Boxing Day.

Are there big sales after Christmas? 

The short answer is yes. As well as on Boxing Day, sales often go on well after Christmas.

Many brands offer clearance sales before the New Year starts, but if there’s a particular item you’re hoping to snap up, I recommend moving quickly so you don’t miss out.

What to shop in the sales

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High Waist Corduroy Trousers

High Waist Corduroy Trousers, now £53 – buy now

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Reebok Classic Legacy, now £35 – buy now


Checked fur bag - mango

Checked fur bag, now £39.99 – buy now

Belt wrap dress - Mango

Belt wrap dress, now £49.99 – buy now

Patterned suit blazer - mango

Patterned suit blazer, now £79.99 – buy now

Slide slit suit trousers, now £39.99 – buy now

READ MORE: Mango is Offering Up To 50% Off Thousands of Items – These 16 Will Go First


Jacquard-knit jumper - White/Patterned - Ladies | H&M GB 2

Jacquard-knit jumper, now £15 – buy now

Glittery cut-out dress - Black/Glittery - Ladies | H&M GB

Glittery cut-out dress, now £7 – buy now

Cable-knit jumper - Light beige - Ladies | H&M GB 2

Cable-knit jumper, now £30 – buy now

READ MORE: The Best of the H&M Sale: I Looked Through Nearly 5,000 Items – These Are By Far the Best


Kitri Women's Talulla Checker Knitted Cardigan - Green Checker

Kitri Women’s Talulla Checker Knitted Cardigan – Green Checker, now £57 – buy now

Kitri Women's Persephone Pink Checker Dress - Pink Wavy Checker

Kitri Women’s Persephone Pink Checker Dress – Pink Wavy Checker, now £99 – buy now

Stine Goya Women's Debra Trousers - 60's Allover

Stine Goya Women’s Debra Trousers – 60’s Allover, now £96 – buy now

See more of our sale picks.