Boxing Day Sales Have Officially Started – Here Are Our Top Picks From Zara, H&M, Ganni and More

A very Merry Christmas.

After the excitement of Christmas, it’s time to get excited for the sales!

Aside from the unrivalled atmosphere during the festive season, the time spent with family, and the abundance of delicious food, one thing I get really excited about is the prospect of finally being able to get my hands on items I’ve been lusting after all season – on sale.

As the cost of living is rising at a terrifying scale, I’m not ashamed to say I like to make sure I get the best deal on everything. There is no point paying more than you need to, and this is especially true of Christmas presents.

woman wears sequin dress at paris fashion week — Oana Oachesu / Shutterstock.com

Contents hide

1 When do the Christmas sales start?

2 Which brands start their sales early?

3 Are there big sales after Christmas?

Of course, many brands wait until after Christmas to offer discounts, which is why some smart families cheat the system and celebrate later than the 25th December.

Whatever your reason for sales shopping, it’s a good opportunity to snap certain pieces up for cheap.

So which sales have started? There are more than a few. & Other Stories, H&M and COS are amongst the biggest high street brands to have kicked off their Xmas discounts.

We don’t do boring round here. Scroll down to see our top picks of colourful and timeless pieces to shop now in the sales.

Bookmark this page to stay up-to-date with the best fashion available in real-time, as we update this page all the time.

When do the Christmas sales start?

While there’s no definitive date for when the sales start, there seems to be a pattern that emerges every year.

In the past, Christmas sales always started after the big day, but now ‘Christmas creeping’ has started to happen – that is, the slow arrival of sales just before December 25.

They can creep up as early as October, in what retailers call ‘the golden quarter’.

In the United States, Christmas sales start even before Black Friday as well, while in Canada sales begin before Halloween.

Boxing Day, which is on 26 December, used to be the biggest shopping holiday in the UK. However, it has been taken over by Black Friday, and in 2015, sales grew faster in November than in December.

Christmas Jumper Day: When is it, why does it take place and where to buy Xmas jumpers that will last — Shutterstock

Which brands start their sales early?

Farfetch: Right now, they’re offering an extra 20% off sale and select full-price items as well as free delivery.

Coggles: Get 35% off using the code PREVIEW

Matches Fashion: Up to 50% off over 9,000 items, including those by designers Acne Studios, Dr. Martens, Ganni, Girlfriend Collective, Loewe, Jimmy Choo and more

ASOS: Up to 70% off, plus an extra 25% off using code WARMUP

H&M: Up to 50% off over 4,000 womenswear items

Warehouse: 50% off 500+ items

Brands such as Cos, Arket, & Other Stories and Zara are set to start their sales on Boxing Day.

Are there big sales after Christmas?

The short answer is yes. As well as on Boxing Day, sales often go on well after Christmas.

Many brands offer clearance sales before the New Year starts, but if there’s a particular item you’re hoping to snap up, I recommend moving quickly so you don’t miss out.