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Boxing Day Sales Have Officially Started – Here Are Our Top Picks From Zara, H&M, Ganni and More

A very Merry Christmas.

Last Updated on December 28, 2022

After the excitement of Christmas, it’s time to get excited for the sales!

Aside from the unrivalled atmosphere during the festive season, the time spent with family, and the abundance of delicious food, one thing I get really excited about is the prospect of finally being able to get my hands on items I’ve been lusting after all season – on sale.

READ MORE: The Fashion Colours You’re Going To See Everywhere In 2023

As the cost of living is rising at a terrifying scale, I’m not ashamed to say I like to make sure I get the best deal on everything. There is no point paying more than you need to, and this is especially true of Christmas presents.

woman wears sequin dress at paris fashion week
Oana Oachesu / Shutterstock.com

Of course, many brands wait until after Christmas to offer discounts, which is why some smart families cheat the system and celebrate later than the 25th December.

Whatever your reason for sales shopping, it’s a good opportunity to snap certain pieces up for cheap.

So which sales have started? There are more than a few. & Other Stories, H&M and COS are amongst the biggest high street brands to have kicked off their Xmas discounts.

We don’t do boring round here. Scroll down to see our top picks of colourful and timeless pieces to shop now in the sales.

Bookmark this page to stay up-to-date with the best fashion available in real-time, as we update this page all the time.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.

READ MORE: 13 Perfect New Year’s Eve Outfits, Whatever Your Plans Might Be

When do the Christmas sales start?

While there’s no definitive date for when the sales start, there seems to be a pattern that emerges every year.

In the past, Christmas sales always started after the big day, but now ‘Christmas creeping’ has started to happen – that is, the slow arrival of sales just before December 25.

They can creep up as early as October, in what retailers call ‘the golden quarter’.

In the United States, Christmas sales start even before Black Friday as well, while in Canada sales begin before Halloween.

Boxing Day, which is on 26 December, used to be the biggest shopping holiday in the UK. However, it has been taken over by Black Friday, and in 2015, sales grew faster in November than in December.

READ MORE: 14 Unique Christmas Gift Ideas for Women in Their 30s

Christmas Jumper Day: When is it, why does it take place and where to buy Xmas jumpers that will last

Which brands start their sales early?

Farfetch: Right now, they’re offering an extra 20% off sale and select full-price items as well as free delivery.

Coggles: Get 35% off using the code PREVIEW

Matches Fashion: Up to 50% off over 9,000 items, including those by designers Acne Studios, Dr. Martens, Ganni, Girlfriend Collective, Loewe, Jimmy Choo and more

ASOS: Up to 70% off, plus an extra 25% off using code WARMUP

H&M: Up to 50% off over 4,000 womenswear items

Warehouse: 50% off 500+ items

Brands such as Cos, Arket, & Other Stories and Zara are set to start their sales on Boxing Day.

Are there big sales after Christmas? 

The short answer is yes. As well as on Boxing Day, sales often go on well after Christmas.

Many brands offer clearance sales before the New Year starts, but if there’s a particular item you’re hoping to snap up, I recommend moving quickly so you don’t miss out.

Shop the sales


Faux Leather Trench Coat, now £39.99 – buy now

Faux Leather Trench Coat, now £39.99 – buy now

Laminated Heeled Boots, now £49.99 – zara

Laminated Heeled Boots, now £49.99 – buy now

Oversize Wool Trousers – Limited Edition, now £69.99 – zara

Oversize Wool Trousers – Limited Edition, now £69.99 – buy now

Crossbody Bag with Buckle, now £15.99 – zara

Crossbody Bag with Buckle, now £15.99 – buy now


Knitted jumper H&M

Knitted jumper, now £11 – buy now

Hooded puffer jacket

Hooded puffer jacket, now £20 – buy now

Zip-front boots H&M

Zip-front boots, now £20 – buy now

Fluffy jacket H&M

Fluffy jacket, now £40 – buy now

Satin blouse H&M

Satin blouse, now £10 – buy now


Jigsaw Hammered Satin Ruched Dress

Hammered Satin Ruched Dress, now £105 – buy now

Merino Cashmere Ashby Jumper

Merino Cashmere Ashby Jumper, now £111 – buy now

Collagerie Tailored Jacket jigsaw

Collagerie Tailored Jacket, now £135 – buy now


Faux shearling-lined coat Mango

Faux shearling-lined coat, now £89.99 – buy now

Long retro-print jumpsuit mango

Long retro-print jumpsuit, now £39.99 – buy now

Flap chain bag

Flap chain bag, now £15.99 – buy now

Buttons tweed blazer

Buttons tweed blazer, now £49.99 – buy now

Pleated blouse with ruffles

Pleated blouse with ruffles, now £15.99 – buy now


Checkered pile zip vest monki

Checkered pile zip vest, now £18 – buy now

Burnt orange high waisted corduroy trousers

Burnt orange high waisted corduroy trousers, now £20 – buy now

Green chunky knit ski mask Monki

Green chunky knit ski mask, now £10 – buy now

Black and white gingham seersucker shirt monki

Black and white gingham seersucker shirt, now £18 – buy now

& Other Stories

Oversized Wave Quilted Jacket

Oversized Wave Quilted Jacket, now £65 – buy now

Cropped Rhinestone Embellished Jumper

Cropped Rhinestone Embellished Jumper, now £65 – buy now

Leather Hand Bag & Other Stories

Leather Hand Bag, now £45 – buy now

Oversized Turtleneck Knit Jumper

Oversized Turtleneck Knit Jumper, now £75 – buy now

Fringed Mock Neck Midi Dress

Fringed Mock Neck Midi Dress, now £85 – buy now



Playsuit, now £31.60 – buy now


Corduroy Blazer, now £90 – buy now


Faux Shearling Coat, now £157.50 – buy now


Wool Trousers, now £69.30 – buy now


Belted Trench Coat, now £90 – buy now


Loose-Knit Wool Mohair Jumper, £109 – buy now

Loose-Knit Wool Mohair Jumper, now £76 – buy now

Quilted Shawl Collar Jacket

Quilted Shawl Collar Jacket, now £71 – buy now

Cotton Wool Jumper, £109 – buy now

Cotton Wool Jumper, now £65 – buy now


logo vest ganni

Logo vest, now £105 – buy now

sheer mesh turtleneck

Sheer mesh turtleneck, now £55 – buy now

mohair pullover

Mohair pullover, now £150.50 – buy now


Ganni button-down cardigan

Ganni button-down cardigan, now £180 – buy now

Cecilie Bahnsen cable knit tied detail jumper,

Cecilie Bahnsen cable knit tied detail jumper, now £564 – buy now

Missing You Already V-neck tiered maxi dress

Missing You Already V-neck tiered maxi dress, now £144 – buy now

Matches Fashion

RAEY Crop organic-cotton straight leg jeans

Raey Crop organic-cotton straight leg jeans, now £98 – buy now

Trunk medium web-strap leather cross-body bag

Marni Trunk medium web-strap leather cross-body bag, now £1,295 – buy now

Guipure lace and cotton-poplin midi dress

Self-Portrait Guipure lace and cotton-poplin midi dress, now £234 – buy now

STAUD Côte beaded bucket bag

STAUD Côte beaded bucket bag, now £199 – buy now

Varda wool-blend wide-leg tailored trousers

Frankie Shop Varda wool-blend wide-leg tailored trousers, now £176 – buy now

marni Milano mini leather shoulder bag

Marni Milano mini leather shoulder bag, now £903 – buy now


BALENCIAGA Hourglass small croc-effect leather tote

Balenciaga Hourglass small croc-effect leather tote, now £1,540 – buy now

Catalina silk-satin maxi shirt dress

Reformation Catalina silk-satin maxi shirt dress, now £234 – buy now

25 Days of Beauty Advent Calendar

25 Days of Beauty Advent Calendar, now £182 – buy now

Gathered stretch-linen and Lyocell-blend maxi dress

Matteau Gathered stretch-linen and Lyocell-blend maxi dress, now £371 – buy now

Sister Jane

Skye Pleated Maxi Dress

Skye Pleated Maxi Dress, now £149 – buy now

Pluto Check Tweed Jacket

Pluto Check Tweed Jacket, now £142 – buy now

Pluto Check Tweed Trousers

Pluto Check Tweed Trousers, now £105 – buy now

Eclipse Pleated Maxi Dress

Eclipse Pleated Maxi Dress, now £95 – buy now


Harris Reed Handpicked Pearl Necklace

Harris Reed Handpicked Pearl Necklace, now £135 – buy now

Small Ridge Hoop Earrings

Small Ridge Hoop Earrings, now £69 – buy now

Lucy Williams T-Bar Chunky Chain Bracelet

Lucy Williams T-Bar Chunky Chain Bracelet, now £99 – buy now


The Cashmere Patchwork Sweater

The Cashmere Patchwork Sweater, now £189 – buy now

The Cotton Summer Sweater Tank

The Cotton Summer Sweater Tank, now £37 – buy now

The Rigid Slouch Jean everlane

The Rigid Slouch Jean, now £74 – buy now

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