The H&M sale has finally kicked off, meaning we can take a little break from Googling ‘are we going into lockdown’ to do a spot of much-needed retail therapy.
While the news continues to feel a little miserable, our wardrobes this season certainly aren’t. Dopamine dressing is one of AW21’s most popular trends, while extravagance is on the agenda too.
While we’re on the topic of maximalism, did you see H&M’s Innovation Circular Design Story? The collection was packed full of gorgeous party dresses, complete with huge bows, polka dots and exaggerated silhouettes.
Unfortunately most of the collection has now sold out, but it reminded us of how much we love H&M. The sale couldn’t have come at a better time.
The European brand is affordable at the best of times, but there are so many unbelievable bargains available right now – and you don’t even have to venture out to the shops in the current climate, as everything’s online.
It can be a chore scrolling through thousands of pages just to find the best pieces, so I’ve done the hard work for you and narrowed it down to 23 of my personal favourites.
While some discounts are only available to members, others are open to everyone. If you haven’t signed up to be a member yet, I recommend you do. It’s free, easy and allows you to earn vouchers to spend at H&M.
From chunky boots, to puffer jackets and everything in between, here’s what I found.
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H&M Sale Edit
Cut-out dress, now £9 – buy now
H&M+ Oversized shirt dress, now £15 – buy now
Chain-detail loafers, now £15 – buy now
Frill-trim-collar shacket, now £15 – buy now
Cable-knit jumper, now £30 – buy now
Collared jumper, now £8 – buy now
Imitation leather jacket, now £24 – buy now
Chiffon maxi dress, now £20 – buy now
High profile Chelsea boots, now £15 – buy now
Ribbed chenille jumper, now £12 – buy now
Tailored waistcoat, now £14 – buy now
Rib-knit dress, now £9 – buy now
Knitted trousers, now £9 – buy now
Puff-sleeved satin dress, now £15 – buy now
Large wool-blend scarf, now £25 – buy now
Hooded down jacket, now £90 – buy now
Knitted zip-up collar, now £9 – buy now
Chunky moccasin-seam shoes, now £20 – buy now
Imitation leather skirt, now £25 – buy now
Chiffon dress, now £14 – buy now
Trenchcoat, now £45 – buy now
Pendant necklace, now £7 – buy now
Chunky leather boots, now £60 – buy now