Searches For Western Wear Has Spiked – These Are the Most Wearable Pieces

Beyoncé's IVY PARK Rodeo has inspired shoppers to embrace the cowboy aesthetic.
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
adidas x IVY PARK

Western fashion is back on the agenda thanks to Beyoncé, and you won’t believe just how wearable the trend really is.

There are some trends you never expect to love, but as with pretty much every single one, there’s always a time when they come back into fashion.

READ MORE: Everything You Need to Know About IVY PARK Rodeo

You might think that wearing Western fashion is a faux pas, but chances are you embrace it more than you think. Whether it’s a pair of suede cowboy boots, a tasseled denim jacket, dusty blue jeans or a cowboy hat, elements of it are dotted around in many modern wardrobes.

adidas x ivy park denim collection drip 4
adidas x IVY PARK

Since Beyoncé announced her latest drop with adidas IVY PARK Rodeo, searches for Western wear have unsurprisingly jumped. According to Lyst, less than 48 hours after the drop was revealed, searches for key terms ‘cow print’ and ‘rodeo’ sky-rocketed by 64%, while page views for cowboy hats jumped by 26%.

It’s not just Bey who’s inspiring me to jump on board the Rodeo look. I’ve noticed more and more influencers wearing Western-inspired pieces, while high street brands such as Zara and Mango have been embracing it too.

While there’s absolutely nothing wrong with going all out like Beyoncé in her new campaign video for IVY PARK Rodeo, I’m planning to add key elements of the aesthetic to my wardrobe instead. This way, they’ll last for years to come and I make sure I get the most out of them.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase. 

For fashion advice and chit-chat, join our Facebook group What To Wear Next or follow us on Instagram.

READ MORE: 9 Pairs of Western Boots That Look Cute With Summer Dresses

Buy now

Leather cowboy ankle boots - Mango

Leather Cowboy Ankle Boots, £299.99, Mango – buy now

Twist & Shout Vegan Shacket
£118.00 Free People

Twist & Shout Vegan Shacket, £118.00, Free People – buy now

BDG Brown Cow Print Juno Jeans
£60.00 Urban Outfitters

BDG Brown Cow Print Juno Jeans, £60.00, Urban Outfitters – buy now

Essential Western Shirt Levi's

Essential Western Shirt, £60, Levi’s – buy now

WESTERN DOUBLE BUCKLE BELT Maje

Western Double Buckel Belt, £109, Maje – buy now

Image 7 of JACKET WITH BEJEWELLED FRINGE from Zara

Jacket With Bejewelled Fringe, £49.99, Zara – buy now

READ MORE: Gucci’s Platform Mules Have Sold Out, But These Pairs Are Identical

Polido Knee High Western Boot, Leather, in colour Black - 1 - GANNI

Polido Knee High Western Boot, £475, GANNI – buy now

Suede Western Pocket Jacket now £159.20 Karen Millen

Suede Western Pocket Jacket, now £159.20, Karen Millen – buy now

Bessie Dress, £80, Alexa Chung

Bessie Dress, £80, Alexa Chung – buy now