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Searches For Western Wear Has Spiked – These Are the Most Wearable Pieces

Beyoncé's IVY PARK Rodeo has inspired shoppers to embrace the cowboy aesthetic.

Last Updated on August 11, 2021

Western fashion is back on the agenda thanks to Beyoncé, and you won’t believe just how wearable the trend really is.

There are some trends you never expect to love, but as with pretty much every single one, there’s always a time when they come back into fashion.

You might think that wearing Western fashion is a faux pas, but chances are you embrace it more than you think. Whether it’s a pair of suede cowboy boots, a tasseled denim jacket, dusty blue jeans or a cowboy hat, elements of it are dotted around in many modern wardrobes.

adidas x ivy park denim collection drip 4 — adidas x IVY PARK

Since Beyoncé announced her latest drop with adidas IVY PARK Rodeo, searches for Western wear have unsurprisingly jumped. According to Lyst, less than 48 hours after the drop was revealed, searches for key terms ‘cow print’ and ‘rodeo’ sky-rocketed by 64%, while page views for cowboy hats jumped by 26%.

It’s not just Bey who’s inspiring me to jump on board the Rodeo look. I’ve noticed more and more influencers wearing Western-inspired pieces, while high street brands such as Zara and Mango have been embracing it too.

While there’s absolutely nothing wrong with going all out like Beyoncé in her new campaign video for IVY PARK Rodeo, I’m planning to add key elements of the aesthetic to my wardrobe instead. This way, they’ll last for years to come and I make sure I get the most out of them.