Retailers like H&M, Zara and ASOS have so many different brands within their brands, it can be confusing understanding the difference.
If you’ve heard of H&M’s Divided section, you’re probably wondering what differentiates it from the rest of the products on offer at the Swedish giant.
READ MORE: All the Epic Jubilee Discount Codes You Need Right Now
While it’s one of my most-visited online stores, I’ve never really known what the Divided section is. I’ve seen it pop up from time to time, but never really paid much attention to it.
Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.
What is H&M Divided?
For anyone who has no idea, you’ll be glad to know I’ve found out all the info so let me fill you in.
The Divided section is actually aimed at teenagers, similar to TRF at Zara.
It’s designed for the young, fun and carefree, which will now make me secretly delighted anytime I find myself choosing a piece from the Divided section.
The pieces in the line are heavily influenced by the pop culture and modern music scene and has two overriding themes: tough edgy style and a more boho festival vibe.
As it’s targeted at teenagers the sizes are slightly smaller than the regular ladies section, so it might bea good idea to size up when buying anything from the Divided section.
It’s full of bright colours, fun patterns and on trend pieces, so you may find yourself visiting the section more during the summer months.
Another great thing about it being aimed at teenagers is thatit means the prices are also lower than the regular prices. Sign me up!
READ MORE: eBay Has A Secret Brand Outlet – Here Are 9 of the Best Buys
Shop H&M Divided
Wide Twill Trousers In Pink, £12.99 – buy now
Floral Cotton Dress, £24.99 – buy now
Printed T-Shirt, £12.99 – buy now
Satin Dress, £24.99 – buy now
Fringe-Trimmed Jacket, £34.99 – buy now
V-Neck Denim Jumpsuit, £24.99 – buy now
Chiffon dress, £24.99 – buy now