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Watch H&M’s New Parisian AW22 Campaign Film Featuring Naomi Campbell Modelling Brasserie Hennes

J'adore.

Just in time for planning our autumn winter wardrobe, H&M have unveiled a delightful short film with a star-studded cast led by the OG supermodel Naomi Campbell.

Following on from the success of Hotel Hennes, H&M’s Brasserie Hennes is yet another fictional fashion destination, this time round it’s based on Paris’ iconic café culture. You’re invited to sit in the open air of Paris and watch the exceptional style parade the streets.

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H&M Creative Director Ann-Sofie Johansson commented; “Welcome to Brasserie Hennes: a fantastical place of fiction, where our AW22 collection shines. We’re delighted to bring the wonder of Paris to H&M and we can’t wait to share it with you all.”

Naomi Campbell plays the Parisian fashion insider, who is joined at Brasserie Hennes by inquisitive tourist, model Jill Kortleve, who just landed in the fashion capital.

H&M Brasserie Hennes AW Collection
H&M

While sipping on a coffee and watching the world go by, Campbell and Kortleve watch on as fellow cast mates, models Jordan Barrett and Paloma Elsesser, creator-couple Young Emperors, and the influencer twins Molly and Reese Blutstein, stride their stuff on the cobbled streets of Paris wearing the best of H&M AW22.

The short film, which was directed by Bardia Zeinali, celebrates the fashion capital that is Paris, bringing fashion inspiration to us all.

Naomi commented ‘It’s a pleasure to work with H&M on this film inspired by a city so close to my heart. Great fashion should be for everyone, and it’s amazing to see this campaign champion that.’

When does the H&M Brasserie Hennes Autumn collection launch?

The AW22 collection launches on September 22nd online at hm.com and in stores.

What can we expect from the H&M Brasserie Hennes collection?

The collection is an embodiment of Parisian style; it’s classic, timeless and interchangeable. You’ll find autumn winter staples such as bright wool coats, boots of all kinds from from western to knee-high aswell as leather and tweed mini skirts. Serious heart eyes for the red platform heels.

The colour palette ranges from warm tones of oranges, reds and burgundy to the winter staples of tans, browns and greys.

Keep scrolling for the full collection in images.

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H&M Brasserie Hennes Collection in images

Brasserie Hennes
H&M
Brasserie Hennes
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M
H&M Brasserie Hennes AW Collection
H&M

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