What Does ‘Coming Soon’ Mean on H&M?

Coming soon - but when?

If Google is anything to go by, I’m definitely not the only person who’s found themselves looking up what it means when it reads ‘coming soon’ under an H&M item.

It first came to my attention last year when I noticed all of the Simone Rocha x H&M products had been listed but weren’t available to buy.

READ MORE: Everything You Need to Know About H&M’s Black Friday & Cyber Monday 2022 Sale

Then I saw it again when Iris Apfel collaborated with the Swedish brand and pieces from the collection started appearing online, but you couldn’t actually buy them.

iris apfel for h&m
Iris Apfel x H&M

If you’re anything like me, you’ve probably been wondering what it actually means. After pondering this myself, I now understand what it’s about.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.

READ MORE: These New In Jumpers From H&M Are The Best I’ve Found on the High Street This Season

What does ‘coming soon’ mean on H&M?

I don’t mean to state the obvious, but coming soon literally means that. The product in question is not yet available to buy, but will be soon.

The brand presumably show pieces that you can’t yet buy on the homepage to drum up excitement and anticipation about these items, as they’re usually part of special collections like the brand’s Studio, Innovation Story and designer collections they famously sell.

Unfortunately, the brand doesn’t specify when these items will be available, but if it is part of a special collection, you can usually find this information by Googling it. You’ll usually be able to find out when it’s dropping on the H&M website too.

H&m Neo Real collection coming soon

If this note pops up under an item under the regular collection, it’s worth looking again the following day. H&M usually put new stock on the shop floor first-thing in the morning and it usually happens overnight on the website.

You can also sign up to alerts to receive an email when an item comes back into stock.

READ MORE: Everything You Need To Know About When and How Often H&M Restock Online & In-Store

Does H&M restock sold out items?

Like many online stores, H&M often relists items that have been returned. If there’s an item you’re desperate to buy, keep checking back to see if it’s been restocked.

This is, unfortunately, much less likely when it comes to designer collaborations and special collections, as the returns window is much smaller.

H&M usually give customers just seven days to return these items, so if they’re going to be pop up again on the website, it will be in the first few days following the release.

When does H&M get new arrivals?

It feels like there’s always something new when you visit H&M or scroll through their website. Sometimes it takes them only two weeks to churn out new designs! So, how do they do it?

According to Business Insider, the brand has a four-pronged approach to its fast production methods.

READ MORE: Just Dropped: 11 New Arrivals From Monki, Me+Em, Sezane and More You Need to See This Week

First, H&M hires hundreds of designers to monitor the latest fashion trends. Next, a team of designers, pattern-makers and buyers will determine the stock of the products. Then H&M suppliers create the products before it is shipped to one of their distribution centres.

You can check out their “New In” selection weekly to stay updated on their new styles and collections.

woman wearing leather trenchcoat over a knit dress

What is the next H&M collection?

In October, H&M launched their Neo Real H&M Studio fall-winter 2022 collection. The collection showcased dreamy and futuristic 70s/‘80s aesthetic pieces—with asymmetric dresses, dynamic silhouettes, and vibrant colour choices.

While we don’t have any upcoming collections right now, we’re updating this as soon as we find out more information. So, don’t forget to bookmark us to stay updated.

In the meantime, check out some of our favourite pieces from the Neo Real collection below.

Graphic-print jersey dress H&M

Graphic-print jersey dress – £79.99 – buy now

Flounce-trimmed top

Flounce-trimmed top, £69.99- buy now

Asymmetric sequined dress h&m

Asymmetric sequined dress, £139.99- buy now

Intarsia-motif knitted jumper,

Intarsia-motif knitted jumper, £79.99 – buy now

Sequined thigh-high platform boots

Sequined thigh-high platform boots, £299.99 – buy now

Babydoll dress with rounded sleeves

Babydoll dress with rounded sleeves, £79.99 – buy now