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The Sustainable Drop: This Month’s Most Exciting Eco-Friendly Fashion Launches and Brands to Get to Know

Sustainable fashion that doesn't scrimp on style.

Last Updated on April 7, 2022

Whether you’re a recycling newbie or a seasoned eco warrior, the world of fashion sustainability can be tricky to navigate.

Each month, I’ll be highlighting the most stylish ways to shop consciously right here, keeping you updated on all the latest sustainable product launches, brands and news to make getting started that little bit easier.

READ MORE: Is Uniqlo Ethical and Sustainable?

From compostable fabrics and packaging, to the fashion foresting, you’ll find a suitable way to fall in love with sustainable fashion.

Ilk + Ernie

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Ilk + Ernie

A homage to British Summer this truly happy colourful collection from Ilk + Ernie are stamping out the old fashion sustainable cliches of beige and boring by introducing another fun loving collection full of bright colours and larger than life prints.

Their Meadow Collection, out now, is the perfect mix of summer and sustainability, ethically made from surplus fabrics and using their cut offs to create gorgeous accessories, they really are leading the way when it comes to show stopping sustainable fashion.

Ilk and ernie co-ord

Co-ord, £175, Ilk + Ernie – buy now

READ MORE: 5 of the Best Vintage Shops to Visit in Margate

Tot Knots of Brighton

Tot Knots of Brighton are ahead of the game when it comes to creating beautifully handmade headwear to order. 

Their spring summer 22 collection sourced from vintage Liberty prints use up surplus fabrics that would otherwise be discarded are now repurposed to create individual designs personalised for you and your barnet.

Made in the UK this home grown company creates delightful turbans, head wraps, swimming caps, headbands and eye masks for you and the kids in your life.

April is set to be a breezy one so why not tame those locks with a fashionably styled hair accessory

Turban, £59, Tot Knots of Brighton – buy now


We all want to feel like we’re making a difference by introducing sustainable pieces to our wardrobes but it can often be on the pricey side.

Joanie is on a mission to make it more affordable to buy sustainably while looking good. Focusing on slow fashion made from sustainable fabrics Joanie is able to help reduce the amount we buy and throw away with easy to wear forever pieces.

I’m loving this colourful biodegradable snake print jumpsuit that can be worn in so many ways. Team with hi tops at the weekend, killer heels on a night or with a blazer for work, it really is the jumpsuit of dreams.

Jumpsuit, £50, Joanie – buy now

READ MORE: 6 Books About Fast Fashion Everyone Should Read

French Connection

French Connection are working towards a more sustainable future, their current collection Conscious Connection is committed to helping the planet by focusing on responsible materials. This Spring they are partnering with charity WeForest working towards improving and restoring the ecological integrity of our forests.

French Connection have designed four T-shirts made from 100% organic cotton donating 20% of sales to help WeForest regenerate 1.4 hectares of degraded land and protect 120 trees.

“Be Nice” Organic Charity T-Shirt, £30, French Connection – buy now

Plant Faced

Take a step in the right direction and shop all things sustainable from Plant Faced. 

This cute yet quirky brand’s dedication to giving back to Mother Nature includes planting a tree for every item sold helping to offset their carbon footprint. Not only plant one for one, they are also investing in recyclable, vegan-friendly packaging that will soon be 100% compostable.

From socks to sweatshirts, t-shirts, shorts, beanies and basics Plant Face combine clever designs in small batches avoiding excess stock heading to landfills with quality and kindness at the heart of everything they do.

Socks, £8, Plant Face Clothing – buy now

READ MORE: 9 Sustainable Brands That Are Just as Good as Zara

Z Morton

Z Morton are jewellery designers with a conscience creating beautifully crafted jewellery from recycled metals and ethical stones via a supply change they know and trust.

I’m obsessed with the zodiac collection not only for myself but as gifts to those near and dear to me who I know will cherish each piece for a lifetime.

They also have a bespoke service that helps you create a dream piece unique to you. Whether it’s an engagement ring, earrings or something you just can’t find in the shops or online, this is the perfect place to bring your creation to life knowing that you are buying sustainable items to pass down to generations to come.

Zodiac Pendant, £99, Z Morton – buy now

READ MORE: 9 Sustainable Brands That Are Just as Good as Zara

Jeans on a rack

adidas for Prada

What a collaboration! Chic, stylish, cool, wearable and SUSTAINABLE!

The amazing Adidas for Prada Re-Nylon Collection is back blending expert craftsmanship and innovation. Committed to creating sustainable pieces celebrating two timeless icons.

The ready to wear collection includes tracksuits, outerwear, bags, hats and footwear made from their groundbreaking recycled material. Their Re-Nylon fabric repurposes plastic, fishing nets and textile fabric waste.

Adidas for Prada black and white hat

Hat, £380, Adidas for Prada Re-Nylon – buy now

Shop now on adidas.com

Lucy & Yak

Lucy and Yak was born out of a love of travel, fashion and kindness. 

Creators Chris and Lucy found their calling while travelling, repurposing fabric, sewing on beaches and selling tobacco pouches to other travellers.

It wasn’t long before pouches became clothing with a conscience. While designing fun and unique dungarees, jeans, dresses and skirts, putting their team first was always a priority. 

From finding the perfect independent manufacturer, always paying the living wage and only using ethically sourced materials, Lucy & Yak are a true inspiration when it comes to making your dreams come true while showing kindness to the planet and the people they employ.

READ MORE: These Timeless Sweaters Never Go Out of Style

Organic Twill Dungarees, £65, Lucy & Yak

Organic Twill Dungarees, £65, Lucy & Yak – buy now

Girlfriend Collective

This circular fashion brand really is taking out the trash!

Not only do they transform plastic bottles, fishing nets and other waste into uber cool bras, leggings and shorts they are also on a mission to close the fashion loop.

By taking back worn and unwanted Girlfriend pieces, they magically reinvent them into brand new items to be resold and loved all over again. 

The fit yet comfy collection of sportswear, outerwear, underwear, nightwear and accessories help you look good but feel good knowing you’re doing your bit to help the planet.

Racerback sports bra and leggings

Racerback Bra, $46, Girlfriend Collective – buy now

Leggings, $78, Girlfriend Collective – buy now

Bird Song

Bird Song is a beautifully joyous brand making a stand against fast fashion, doing everything in their power to make the fashion world a more mindful place to shop. 

This London made collection of clothing that celebrates individualism, steers clear of trends and focuses on ethically made clothing, by women, for women.

The art-inspired designs made from natural fabric combine colour, creativity, wearability and are made to last. From co-ords to cute accessories, there is something for everyone who is looking to step off the trend treadmill and find their inner individuality.

Pink & Orange frill collar

Gingham Collar, £69, Bird Song – buy now

READ MORE: How to Work Out Your Size in Jeans

Damson Madder

All female-owned fashion brand Damson Madder put sustainability, transparency and ethically sourced materials above everything else. 

Creating colourful and clever designs overflowing with clean cuts, retro prints and unique detailing, this uber cool brand is making it oh-so-easy to look good while making a difference where it counts.

Working to a mantra of Recycle, Re-Purpose, Repeat, they know exactly what they are doing when it comes to a sustainable shopping solution in a world of fast fashion. 

Graphic print short short dress

Dress, £60, Damson Madder – buy now

Allbirds Activewear

We can’t outrun the planet, but we can run to help sustain it. 

Allbirds first ever activewear collection Natural Run uses all-natural eucalyptus tree and merino wool fibres, a unique combination creating breathable sportswear that supports with comfort.

The first of its kind to label each piece with its carbon footprint, Allbird is opening our eyes to the impact our clothing choices have on the planet.

Not only will you look and feel good while working out, you’ll also know the good you are doing simply by buying and wearing the carbon footprint labelled collection.

Women's Natural Run Form Tank and Women's Natural Bike Short Allbirds

Top, £68, Allbirds – buy now

Shorts, £68, Allbirds – buy now

READ MORE: When Does the Next Ivy Park Collection Drop?


Formed by three female power players in the fashion industry, Albaray is a beautifully designed collection of stylish yet practical pieces that fit perfectly into everyone’s wardrobe.

With a focus on sustainability behind every design, Albaray pride themselves on creating collections that will stand the test of time, sourcing sustainably sound fabrics and using only recycled and recyclable packaging and labels.

Albaray’s AW21 collection of coats, all made from recycled fabrics, are the perfect way to combat the cold while looking oh so chic this winter.

Black and Grey Herringbone Coat, £195, Albaray

Black and Grey Herringbone Coat, £99, Albaray – buy now

READ MORE: 19 Trench Coats to Buy Now and Love Forever

NA-KD Preloved

It’s time to get NA-KD and embrace the pleasures of pre-loved.

Thanks to NA-KD and their collection of new, recycled and pre-loved pieces, it’s easy to make a choice and a change when shopping for something unique, cute and wearable.

This super cute recycled denim jacket can be brought new or second hand, the latter saving you 25%

Recycled denim jacket, £44.95 or Pre-Loved, £34, NA-KD

Recycled Denim Jacket, £35, NA-KD – buy now

Katie Loxton’s Sustainable Style Collection

Katie Loxton has managed to make plastic fantastic with her AW21 bag collection, made from recycled plastic bottles. Each design proudly discloses how many plastic bottles went into making it.

The Sustainable Style Collection consists of best sellers as well as new styles in warm rich autumnal colours to suit the season.

Tassel Bag, £39.99, Katie Loxton Sustainable Style Collection

Tassel Bag, £39.99, Katie Loxton Sustainable Style Collection – buy now

READ MORE: The Only Designer Bags You Need to Know About in 2021


Omnes is a fashion conscious brand that’s on a mission to stay stylish without diminishing the planet. Their dedication to designing collections that won’t end up in landfills.

Their outlook on changing the industry one design at a time is exciting and fresh.

Omnes are here to help spread the message that style doesn’t have to cost the earth, whether it’s upcycling off cuts into accessories, using quality fabrics that are grown, sourced and manufactured responsibly while knowing and understanding their suppliers and supply chain.

Mabel Straight Leg Trouser in Mono Gingham and Serena Button Front Shacket Overshirt in Mono Gingham Omnes

Shacket, £65, Omnes – buy now

Trousers, £55, Omnes – buy now

You can be sure the clothes you wear from Omnes have come from a good place.

This cool and considered gingham duo has been carefully crafted from biodegradable cotton without compromising on style or design.

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