The Sustainable Drop: This Month’s Most Exciting Eco-Friendly Fashion Launches

Sustainable fashion that doesn't scrimp on style.
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Whether you’re a recycling newbie or a seasoned eco warrior, the world of fashion sustainability can be tricky to navigate.

Each month, I’ll be highlighting the most stylish ways to shop consciously right here, keeping you updated on all the latest sustainable product launches, brands and news to make getting started that little bit easier.

READ MORE: Is Uniqlo Ethical and Sustainable?

From compostable fabrics, to the fashion brands turning waste into the latest trends, you’ll find a suitable way to fall in love with sustainable fashion.

woman wearing allbirds sustainable activewear collection

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Allbirds Activewear

We can’t outrun the planet, but we can run to help sustain it. 

Allbirds first ever activewear collection Natural Run uses all-natural eucalyptus tree and merino wool fibres, a unique combination creating breathable sportswear that supports with comfort.

The first of its kind to label each piece with its carbon footprint, Allbird is opening our eyes to the impact our clothing choices have on the planet.

Not only will you look and feel good while working out, you’ll also know the good you are doing simply by buying and wearing the carbon footprint labelled collection.

Women's Natural Run Form Tank and Women's Natural Bike Short Allbirds

Top, £68, Allbirds – buy now

Shorts, £68, Allbirds – buy now

READ MORE: When Does the Next Ivy Park Collection Drop?


Formed by three female power players in the fashion industry, Albaray is a beautifully designed collection of stylish yet practical pieces that fit perfectly into everyone’s wardrobe.

With a focus on sustainability behind every design, Albaray pride themselves on creating collections that will stand the test of time, sourcing sustainably sound fabrics and using only recycled and recyclable packaging and labels.

Albaray’s AW21 collection of coats, all made from recycled fabrics, are the perfect way to combat the cold while looking oh so chic this winter.

Black and Grey Herringbone Coat, £195, Albaray

Black and Grey Herringbone Coat, £195, Albaray – buy now

READ MORE: 19 Trench Coats to Buy Now and Love Forever

NA-KD Preloved

It’s time to get NA-KD and embrace the pleasures of pre-loved.

Thanks to NA-KD and their collection of new, recycled and pre-loved pieces, it’s easy to make a choice and a change when shopping for something unique, cute and wearable.

This super cute recycled denim jacket can be brought new or second hand, the latter saving you 25%

Recycled denim jacket, £44.95 or Pre-Loved, £34, NA-KD

Recycled Denim Jacket, £44.95 or Pre-Loved, £34, NA-KD – buy now

Katie Loxton’s Sustainable Style Collection

Katie Loxton has managed to make plastic fantastic with her AW21 bag collection, made from recycled plastic bottles. Each design proudly discloses how many plastic bottles went into making it.

The Sustainable Style Collection consists of best sellers as well as new styles in warm rich autumnal colours to suit the season.

Tassel Bag, £39.99, Katie Loxton Sustainable Style Collection

Tassel Bag, £39.99, Katie Loxton Sustainable Style Collection – buy now

READ MORE: The Only Designer Bags You Need to Know About in 2021


Omnes is a fashion conscious brand that’s on a mission to stay stylish without diminishing the planet. Their dedication to designing collections that won’t end up in landfills.

Their outlook on changing the industry one design at a time is exciting and fresh.

Omnes are here to help spread the message that style doesn’t have to cost the earth, whether it’s upcycling off cuts into accessories, using quality fabrics that are grown, sourced and manufactured responsibly while knowing and understanding their suppliers and supply chain.

Mabel Straight Leg Trouser in Mono Gingham and Serena Button Front Shacket Overshirt in Mono Gingham Omnes

Shacket, £65, Omnes – buy now

Trousers, £55, Omnes – buy now

You can be sure the clothes you wear from Omnes have come from a good place.

This cool and considered gingham duo has been carefully crafted from biodegradable cotton without compromising on style or design.

Adidas’ New and Improved Sneakers

These sustainable savers from Adidas are now on sale with a whopping 60% off – but be quick, they’re selling fast.

An update on an old classic, the new and sustainably improved ‘Superstar Sneaker’ is made from 70% recycled materials and cork sockliner for added comfort.

Superstar Sustainable sneaker adidas

Superstar Sustainable, £34, Adidas at & Other Stories – buy now